We have been working with FAAR and the dangers of underage drinking for a few years now, but this project was different. It was one of the first project where we worked with their Ask, Listen Learn initiative which had a slightly different tone in comparison to Respsonsibility.org along with the fact that we had strict filming restrictions due to scheduling and locations which we had to factor into our concept proposals. We also had to find common ground between Simone and the various Attorney Generals. We landed on a concept we called”Progress” which was aimed at positively encouraging Parent’s to keep up their efforts in simply starting a conversation with their children about making responsible decisions. We wanted the PSA’s to be straightforward and focus on the message while also educating parent’s on the tools at their disposal.
This project was made possible through our Projects That Matter Initiative. The Projects That Matter Initiative is a Philadelphia based video production program with the mission of providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.