GO DEEPER

We worked with our animator and Responsibility.org  to create and concept a cartoon that matched the message and tone of the campaign. Inner Shaq eventually resulted in an online campaign that received over 300,000 views.

Each episode was narrated by Shaq and each story became a modern day fable teaching the viewer a lesson about making responsible decisions.

"Not So Good To Go"

Shaq doesn’t like it when you drink irresponsibly, but he HATES it when you won’t give your keys.

PLAY
"Have No Fear"

Have no fear Shaq is here!

PLAY
"Dont Fake It"

Fake ID's ain't cool.

PLAY

BEHIND THE SCENES

We were able to work together with our animator and FAAR to create and concept a cartoon that matched the message and tone of the campaign. We went through extensive character designs and concepts in order to capture the tone, age and style in order to make sure our characters were relatable with each audience and demo that the individual fables were targeting. Inner Shaq eventually resulted in an online campaign that received over 300,000 views.


This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.