Virtual Bar

Our team travelled to the NBA’s Turner Studios to capture former NBA superstar Shaquille O’Neal as he once again teamed up with the Foundation for Advancing Alcohol Responsibility to promote responsible drinking to those planning to drink while their favorite teams are shooting hoops during March Madness.

Our goal was to capture Shaq for two commercial PSA spots in order to promote Responsibility.org’s new Virtual Bar App.

Responsibility.org wants individuals to better understand what it actually means to drink responsibly and, if they choose to drink, to know their own individual limits. To that end, the organization created the Virtual Bar to educate individuals about responsible drinking, whether hosting or attending parties where alcohol is served.

The organization is working to inspire conversations about what it means to drink responsibly, and the Virtual Bar is one tool to help keep that discussion going.  The Virtual Bar is available for free from the iTunes App and Google Play stores and is also available online at Responsibility.org/VirtualBar.

The spot was later recut to air at the Orange Bowl as well as for Radio.

The Challenges Facing Law Enforcement

Our team travelled to Los Angeles to team up with Shaq and the LAPD for the day to discuss drugged driving as an emerging problem on our nation’s highways that imperils nearly three decades of declining traffic fatalities. The nation’s first line of defense – law enforcement – which urgently needs additional training and resources to counter this threat as they told Shaq and Responsibility.org.

Behind the Scenes

This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.