Project India


As part of our partnership with Cora, our Creative Director Justin Jarrett had the pleasure of traveling to India to capture footage for Cora’s Brand film.

Filming took place over two weeks in early March in several cities including, Kolkata, Delhi and Uttar Pradesh. The following are excerpts from his travels.

 

It’s 1:42pm in the afternoon here. I couldn’t even tell you what day of the week it is if you asked. Im sitting outside – just listening.

The sounds here are incredible. I know that may sound strange…but unless you have heard them with your own two ears you wouldn’t understand – as my traveling companion so eloquently put it, “There is chaos and tranquility side by side. Everything is right up against everything else, and all lines begin to blur. It’s a frenetic collage of energies.” There are kids laughing, motors and horns screaming, and fruit and spice vendors calling out in hopes of their next customer. This is the hustle and bustle of a modern day New York City, but it’s not New York City at all – It is Kolkata – the capital city of West Bengal, India.

I am a long way from home. I am currently here on assignment for PTM with the Founder of Cora Women, Molly Hayward. Our mission here is to capture footage and interviews to be used in a company launch project as well an overall larger project that I have been working on for more than two years about women’s rights and education around the world.

Read more about our Journey to India over on our field journal on Projects-That-Matter.com