Our creative team recently had the opportunity to work with The Century Counciil’s iDecide campaign starring Shaquille O’Neal and Bella Thorne. ¬†They are serving as lead ambassadors for the new campaign, which encourages teens to focus on the importance of formulating and following individual decisions, this includes saying no to underage drinking. The campaign was designed to evoke a stay-true-to-yourself message and empower teens to act based on their personal beliefs.