Bella Thorne: iDecide PSA

Bella Thorne is joining forces with The Foundation for Advancing Alcohol Responsibility by serving as the lead ambassador for iDECIDE, a new campaign encouraging teens to focus on the importance of formulating and following individual decisions, which includes saying no to underage drinking. The campaign was designed to evoke a stay-true-to-yourself message and empower teens to act based on their personal beliefs.

A Day with Bella

Following the completion of the iDecide Campaign Contest, we flew a small two man team out to LA to follow the winners as the got to spend a day with Bella running around LA.

Behind the Scenes

This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.