Our team was tasked with helping to reshape the Janssen Immunology story and find a way to communicate that story to the world via a new brand video. Over the course of two years we worked side by side with Janssen Immunology and their agency Tonic Life Communications to bring their story to life – merging their rich history with the unwritten promise of the future.

The first task was to get everyone within the organization excited about a chance to rewrite the story. We created the teaser below to announce what was coming next…

Behind the Scenes

Next, over the course of two years, we had several different shoots at Janssen’s main campus, their partner’s labs and beyond. We utilized Drones, micro-cameras and green screen during the production while our 3D artists did a lot of heavy lifting in post. In the end, we launched the new Janssen Immunology Story shown below.

The Concept

Our concept centered around trying to make the project feel more grounded than the usual Pharma video. We kept saying that the Janssen Immunology story was the story of its patients and the people working so hard to redefine the standard of care for Immunology patients.

The Storyteller Series

Following the launch of the Janssen Immunology story, Janssen challenged us to create a way to continue the next chapter by creating a series of videos highlighting the hardworking scientists dedicated to innovation for people living with and susceptible to immune diseases for the Janssen Global channel.

Client: Janssen Immunology

Agency: Tonic Life Communications

Production Company: JTWO.tv

Written + Directed by Justin Jarrett

Executive Produced by Travis Capacete

Sound Studio: Baker Sound

Director of Photography: Andres Torres

Producer: Jelani Thomas

Second Camera: Crista Pillitteri

Second Camera: Aly Spengler

Assistant Camera: Ian Mosley-Duffy

Drone: Max Tubman

Gaff: Zachary Vanheel

Gaff: Ryan Perkins

Production Assistant: Caitlin Riggsbee

Production Assistant: Bill Kerner

Production Assistant: Leo Chalhoub