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The Foundation for Advancing Alcohol Responsibility celebrates its 25th year and with it launches a new campaign entitled “Responsibility Starts With Me”. Responsibility Starts With Me aims to spark a national conversation about alcohol responsibility. The new campaign also celebrates the impact the Foundation for Advancing Alcohol Responsibility has had on the issues of drunk driving, underage drinking and responsible drinking over the years.

According to FAAR’s research, three out of four American adults (76 percent) believe responsibility starts with “me,” and 68 percent believe it is everyone’s own personal responsibility to address the harmful consumption of alcohol.

“With the ‘Responsibility Starts with Me’ campaign, we hope to ignite a national conversation about what it means to ‘drink responsibly,’ knowing that definition is a personal one and is most likely different for everyone,” said Ralph Blackman, president and CEO of

We invite you to share your personal stories through videos, blog posts, photos, and social media posts describing what responsibility means to you using #StartsWithMe.

This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.