Our team picked up some more hardware Thursday night at the 2017 Philadelphia American ADDY Awards for our :30 AXE Bat: Axe Academy Commercial. The spot won Gold for Best Cinematography & Best Editing while also picking up a Silver for best Regional/National Television Commercial. Our Axe Bat: Axe Academy project also recently won Best Video Editing at the 2017 Louix Awards. The Axe Bat: Axe Academy Commercial was written and directed by our Principal Creative Director, Justin Jarrett and Executive Produced by Travis Capacete, Jelani Thomas in conjunction with Will Redmond and our sports arm, FullCircle Intermedia.
About the American Advertising ADDY® Awards
Sponsored by the American Advertising Federation, the American Advertising ADDY® awards honors excellence in advertising and cultivates the highest creative standards in the industry. Nationally, over 60,000 entries are submitted annually. The competition begins at the local level with the Philly Ad Club and 210 AAF member chapters nationwide. Local winners proceed to 14 regional competitions and those winners go on to the national finals. Entries must begin at the local level. All Gold winners are automatically forwarded to the regional competition.