Our partner company FullCircle Intermedia was recently tasked with creating the first commercial tv spot for the revolutionary, AXE Bats. Axe is a Seattle based baseball bat manufacturer owned by the legendary, Baden Sports.


The Axe Bat is the first bat built for your swing. Every part of it, from the handle to the end cap, is designed to help you perform better, train longer, and get the most out of your natural ability. Try it and you’ll see why we say the Axe Bat is how all bats would look, feel, and perform if the game were invented today, using today’s technology.

Over the course of two months, concepting, writing, planning and scheduling took place. When it was all said and done there were four camera crews, 2 Photography Crews, 25 Actors and Extras and over 60 people on set – with only one night to capture everything.

The team worked with the city of Camden, NJ to rent out Campbell’s Soup stadium for a night shoot. The team also worked with Axe to outfit 24 players and our lead character, Henry Frost III aka “The General” who was flown in from Detroit, MI.

The results were incredible…

Click The Link Below  To Read the Full Summary About Our Shoot With Axe Bats