Our Projects That Matter Initiative continues its partnership with Responsibility.org with the launch of their new "Heroes" Campaign.

Be A Hero. End Impaired Driving

Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.

In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.

The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.