We led the complete marketing campaign for the Marucci MXB, designing all aspects of the branding’s look and feel in collaboration with Marucci. Inspired by the BOA® Fit System’s precision, we focused on the intense concentration players experience when dialing in their perfect fit, emphasizing this through dynamic blur effects that carried throughout the entire campaign to capture that moment of total focus and performance.
THE SOCIAL CAMPAIGN
We created a series of paid social video ads featuring a mixture of live action + 3D models showcasing the shoes real life versatility and tech features.
“Beyond the video commercials and teaser trailers, we put together a solid series of print ads that really played up the different textures and materials in the MXB Shoe. These still images were designed to showcase what makes the shoe special – highlighting the craftsmanship and unique features that set it apart from the competition.”
LIFESTYLE PHOTOGRAPHY
