Both spots were directed by award-winning director and food aficionados Dominic Episcopo and written by Jtwo’s Justin Jarrett and Bart Woodward. They were filmed on location at a Primo location in Center City Philadelphia and are aimed at introducing Primo to a larger audience as they continue to expand their national presence.

PrimoHoagies - "TANGO"

Tango, the second of two spots, was shot through the night with PrimoHoagies. We showcased their award winning bread, fresh meats, cheeses and produce that makes up a signature Primo.




Client: Primo Hoagies
Agency + Production: JTWO
Executive Producer: Justin Jarrett
Producer: Travis Capacete
Director: Dominic Episcopo
“Our House” Writer: Justin Jarrett
“Tango” Writer: Bart Woodward
DP: Thomas Fanelle
AC: Nathan Vitale
2nd AC: Jay Miller
Food stylist: Chris Koch
Grip: Fedaral Grip Company
PA: Steven Layton
Editor – Ian Schobel
“Tango” VO Artist – Lou Johnson
“Our House” VO Artist – Cindy Longer
Sound Mix – Baker Sound
Color Grade – Dave Bauer