Both PrimoHoagies spots were directed by award-winning director and food aficionados Dominic Episcopo and written by Jtwo’s Justin Jarrett and Bart Woodward. They were filmed on location at a Primo location in Center City Philadelphia and are aimed at introducing PrimoHoagies to a larger audience as they continue to expand their national presence.

PrimoHoagies - "TANGO"

Tango, the second of two spots, was shot through the night with PrimoHoagies. We showcased their award winning bread, fresh meats, cheeses and produce that makes up a signature Primo.


In addition to the commercials, our creative designers have been working with PrimoHoagies marketing team to create advertisements for multiple locations in support of the commercials. These ads have been utilized for social media, billboards, in-store giveaways, and special events across their ever-growing chain of stores.



Client: Primo Hoagies
Agency + Production: JTWO
Executive Producer: Justin Jarrett
Producer: Travis Capacete
Director: Dominic Episcopo
“Our House” Writer: Justin Jarrett
“Tango” Writer: Bart Woodward
DP: Thomas Fanelle
AC: Nathan Vitale
2nd AC: Jay Miller
Food stylist: Chris Koch
Grip: Fedaral Grip Company
PA: Steven Layton
Editor – Ian Schobel
“Tango” VO Artist – Lou Johnson
“Our House” VO Artist – Cindy Longer
Sound Mix – Baker Sound
Color Grade – Dave Bauer