GO DEEPER
We’ve all been there. Those moments where you just want to be anywhere but where you are and you just need to “Get Away.” We took that feeling and ran with it for Visit PA’s Summer Campaign.
From television and streaming commercials to editorial photography and radio ads, our team created over 60 assets for the campaign with our largest shoot being a multi-day roadtrip across the state of PA.
"THE ELEVATOR"
When we were brainstorming the absolute worst place to be stuck on a scorching summer day with strangers doing the most irritating things imaginable, an elevator topped our list. Picture it: a tiny metal box with broken air conditioning, filled with people standing too close, having loud phone conversations, and chewing obnoxiously loud —all while you're running late and desperate to escape. We created this universally uncomfortable scenario because sometimes the best way to showcase relief is to first show people exactly what they're trying to avoid. Our nightmare elevator became the perfect metaphor for being trapped in any frustrating situation with no way out other than your imagination - enter Pennsylvania, The Great American Getaway.
BEHIND THE SCENES
From Studio set builds to small towns and breathtaking views – our crew hit the road for a multi-day shoot across the state of Pennsylvania.