Alex Blom Creates has been steadily growing purely through social media and the videos that Alex creates to post on her social media accounts. My goal was to give her brand videos that could both elevate the visual style of Alex’s brand and also serve as hero videos for Alex Blom Creates. Each video highlights a different aspect of Alex Blom Creates: Alex herself, Alex Blom Creates’ brand principles, and the products that Alex creates. This gave me the challenge not only to create three videos that were similar yet unique enough to be watched back-to-back, but also that would fit in with Alex Blom Creates’ current visual style. This challenge is what drew me towards this project, as it caused me to think deeply about every creative decision.


The largest challenge faced was working as a one-man band for majority of the shoots. All b-roll was captures as a one-man crew in small areas. All footage was shot on a 50mm film lens at f1.4 so focus had to be pulled manually, while also directing Alex whenever she was included in the shoot.


Jase Gibbons is a DP and Editor dedicated to telling the stories of others. While studying film production at Penn State University, he creates films that showcase those who work to better the lives of others. Using an adjacent interest in digital analytics to promote different videos on social media platforms, Jase mixes the creative with the analytical to reach a broader audience.

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

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