A Banner Year in 2018

A Year in Review

To describe 2018 as a big year for us would be an understatement. Coming up on our ten year anniversary, we capped off a whirlwind 2018 campaign by launching a bevy of new projects, expanding to Chicago with a new studio, forming additional partnerships and growing our team with new staff members.

In the past year alone, we have produced national commercials, short documentaries, brand films and directed projects in Philadelphia, Chicago, New York, Houston, Orlando, LA and Washington, D.C., with clients ranging from the Cleveland CavaliersJack DanielsBacardiJohnson & JohnsonMajor League SoccerIndependence Blue Cross and DC Comics– along with the Philadelphia Eagles, the Philadelphia Flyers, the Philadelphia UnionVictus SportsUPennComcast NBCUniversal and Visit Philadelphia.

This is Lou

Early this year, our team was tasked with the concept and creation of the show open for the 2018 LOUIX Awards, an advertising award show that celebrates the outstanding work of Philadelphia’s most creative visual artists, producers, directors, and abstract thinkers. We had seen other show opens before, and being the overachievers that we are, wanted to make sure we created something mind-bendingly different, with a hint of crazy and hailing from somewhere left of left-field.


Janssen Immunology

We continued to work side by side with Janssen Immunology and their agency Evoke by creating another entry for the Janssen Storyteller Series. For this project, we told the story of Shawn and Marisa, two different people with two different stories who are united in their mission to transform the lives of people living with Lupus, together.


Victus Grit Series

We worked with Victus in redefining their brand and launching their first-ever product category, The Victus Grit Series.  Our team took home a plethora of awards for this, including four LOUIX Awards for Branding, Product Design, Fashion Design, and  Brochure Design, two Addy awards, a Gold Addy for Sales Presentation catalog and a Silver for Publication Design & Magazine Design, and the 2018 MarCom Gold Award in Print Media & Publication.


The Philadelphia Flyers

We worked together with the Philadelphia Flyers marketing team to produce an emotional, hard-hitting spot that told the story of the Flyers tumultuous season through specific moments throughout the year, which ultimately culminated in a trip to the postseason. The video screened on TV and across all Flyers social media outlets garnering over 200k views in less than 48 hours. 


Projects That Matter Initiative

Our Projects That Matter Initiative, which focuses on collaborating with social impact organizations, also continued to expand with new projects and national campaigns for Responsibility.orgFred’s FootstepsLaureus USABringing Hope HomeHoliday Heroes, and the Lost Boyz Inc.

Lost Boyz

We partnered with Laureus USA to produce a mini-documentary about Chicago’s Lost Boyz Inc., a non-profit organization committed to decreasing violence and improving the social and emotional conditions of the youth in Chicago’s South Shore community through baseball and softball. Our short film debuted at Laureus USA’s Sport for Good Fashion Show fundraiser during New York Fashion Week, where star athletes helped raise $350,000 for disadvantaged youth across the U.S.


JTWO | Chicago

Our Chicago studio, dubbed JTWO | Chicago, has also hit the ground running with both commercial and documentary work as well as agency collaborations set to launch early next year.

Conor Hare, Executive Producer

Launching JTWO Chicago has been an incredible journey. After 10 years in Philadelphia, it feels surreal to finally be expanding our services to the Midwest and seeing the partnerships we’ve formed in these short 6 months already taking off. From collaborating with both national and Chicago based non-profits to partnering up with local agencies, I couldn’t have asked for a better end to the year. In 2019 we look to only grow larger, stronger, and better.

JTWO Launches The Ultimate JTWO Christmas Experience

The Ultimate JTWO Christmas Experience

2018 was a HUGE year for our family here at JTWO so we wanted to show our appreciation to all of our clients and collaborative partners for making it all possible. That’s why this year for the holidays we decided to create the ULTIMATE JTWO CHRISTMAS EXPERIENCE!!!

This was our way of giving back and making sure our clients and collaborative partners have the best holiday they’ve ever had. Also, we are hoping this makes up for last year’s little holiday mishap…..we know ADWeek thought it did 😉

Thank you to all of our 2018 Creative Collaborators

projects that matter

Giving Back Through Projects That Matter

Happy Giving Tuesday

When the concept of the Projects That Matter Initiative (PTM) sprouted in 2009, we knew it could create positive change. Unbeknownst to us, the coming years would bring unprecedented inspiration fueled by the energy and passion from the incredible people we meet. Their infectious kindness, optimism, and warmth is powerful. This kind of altruism is integral for the betterment of our world. We deeply admire the individuals, families, nonprofits, and organizations we have been fortunate enough to work with. As we continue this journey, we strive to give all that we can.

The PTM Initiative provides professional digital media services to Non-Profits at a discounted rate. We feel giving back is essential in cultivating stable and productive communities. PTM is our driving force to live out that mission.  Through visual storytelling, we capture the stories of our clients so others can vicariously step into the shoes of another. As Mr. Rogers once said, “There isn’t anyone you couldn’t learn to love once you’ve heard their story.” The people we have worked with make compelling impacts within their communities. Telling their story through PTM is our way to give back.

Recently, PTM has had the opportunity to collaborate with both new and old clients, who’s companies have each had a tremendous impact on their communities. Here are their stories. 

projects that matter

Laureus + Lost Boyz

After serving a short term in prison, Lavonte Stewart decided to use baseball and softball as an approach to support the youth of Chicago’s South Shore community. The implemented programs within Lost Boyz has encouraged youth to engage in the community instead of turning to detrimental patterns. Serving 144 youth in 2018, Lost Boyz gives back by improving the lives of not only the youth, but their families and communities. We wanted to tell their story because of the dedication and kindness that Stewart and the Lost Boyz community exudes. The impressive effort put forth to help the youth community epitomizes the PTM mission.



The Foundation for Advancing Alcohol Responsibility (FAAR) aims to eliminate impaired driving by starting a conversation. Through avenues like celebrity campaigns, countrywide statistics, and online resolutions, FAAR informs and encourages individuals to exemplify responsibility. Responsibility.org offers ample information, including comprehensive solutions and resources, to facilitate a healthy and safe community. Through PTM, we show how much FAAR cares about fulfilling their mission. They are committed in what they believe and are unwavering in helping others make better choices. With passion, they give back by fighting back against impaired driving and consequently saving lives.


Mission First Housing Group

Mission First Housing Groups’ mission is to develop and manage affordable, safe, and sustainable homes for people in need with a focus on the vulnerable. They ensure our residents have access to resources to help them live independently. Every year we collaborate with Mission First Housing Group to document and share the story of one of the amazing individuals they offer aid to throughout the year. PTM collaborated with this organization so others could discover the benevolence of Mission First. Not only is this organization combating homelessness, they are unifying people. The work that this organization does effectively improves the lives of so many and we are grateful to be a part of their mission.


Fred’s Footsteps 

Fred’s Footsteps is a Philadelphia based non-profit organization that provides direct financial assistance to otherwise financially stable families facing a child’s hospitalization. They provide a funding bridge to working families for a period of one year to help them adjust to their child’s changing needs.We have worked with Fred’s Footsteps through PTM for three years now, but their dedication and commitment to relieving the worries of others never ceases to amaze us.


We are awe-inspired by the people within these organizations that are dedicated to positive change. The impact caused by these individuals is invaluable to the health and growth of the people and places we care about. At the Projects That Matter Initiative, we are whole-hearted in bringing inspiring stories to others. This to us, is giving back. 

If you would like to learn more about our Projects That Matter Initiative and how we can help your organization tell their story, please contact us today or click on the “Learn More” button below.

This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.

incubator project

JTWO's Incubator Project Brings you "In Coexistence"

In Coexistence

by Elle Chernaskey

Well, it’s finally uploaded. After many weeks of trial and error, my intern project has come to an end. Although there have been some very stressful moments, I am so grateful for all that I learned.

Some key lessons that I’m taking away from this project: really focus in pre-production to avoid being totally flustered on the day of the shoot, be cognizant of background noise that could may just ruin most of your audio (wind ugh), don’t forget to turn the mic back on (worse than the windy audio), if you suck at post-production like me — become friends with Youtube videos – they are so helpful, kill your darlings (big thanks to Ian) sometimes you just have to get rid of some stuff your clinging to, and most importantly make sure there is a story. I still feel like I did not capture a sufficient story but it was my first film from start to finish and I’m happy with where I started.

Elle Photo 1

I feel good about most of my shots and I think I know where the subpar ones need improvement.  Shooting was the most exciting part of this project. I woke up at 6 am the day of, got my coffee, and studied my storyboard. I felt like a lot of what I visualized came to life which is a great feeling.

Elle Photo 3

Learning more about Premiere was a great experience. I feel like I now have a solid baseline knowledge of the application and can continue to learn with skills that I didn’t have before. Thanks to Maria Cantu for always answering my questions even when you were busy — you’re the coolest.

Audio was the most difficult part of the project. In some of the early morning recordings there’s a lawn mower that I didn’t even notice because I was so focused on the shots. Luckily, I was able to include other audio that surprisingly worked. I had to come back another day to record audio. I recorded in a rush (the subject needed to get to a surprise party — another lesson for me — plan ahead better) and it came out pretty poorly. I also had to use someone else’s computer since my hard drive had recently crashed. In the end, I made some adjustments to the audio that made it workable. I definitely could have spent more time fleshing out the script but time was dwindling. I got lucky with some things that I was underprepared for.

This internship so far has been wonderful. Now, I am ready to improve on my shortcomings, learn as much as I can about gear and applications, and hopefully get on set more. I am so excited for my next film and to incorporate the knowledge I have gained. Thanks to everyone at JTWO for the support!

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

Learn More

penn relays

JTWO Set to Produce 125 Years of Penn Relays Documentary

penn relays

In 2019 our team is partnering with the University of Pennsylvania to produce a feature length documentary celebrating 125 years of Penn Relays, the longest uninterrupted collegiate track and field event in the history of sport. At the start of Penn Relays in 1895, the audience has grown from a mere 5,000 speculators to over 113,000, residing as the most watched meet in the world, aside from the Olympics and World Championship.

As the first invitational track meet to welcome all races and schools, the Penn Relays have played a monumental role in both the culture of Philadelphia and the entire country by requiring acceptance for all athletes, and encouraging institutions to reevaluate the way they handle racism. As Philadelphia natives, our team is beyond grateful for the opportunity to commemorate a world renowned event that changed the history of our beloved city.

 “As I look back now, I realize that the Relays we thus created made track training and competition not only more enjoyable but more significant as well.  Now four runners join for a common purpose: team victory. Individual effort is still present but it is individual effort within and for the team.  If the team wins, each runner wins; if the team loses, each runner loses.  This is a great idea, the very essence of our American democracy, especially since this idea always ends in action, not in mere words. This is, I believe, the great value of relay running.”

Frank Ellis, Creator of Penn Relays

one club for creativity

JTWO Wins Battle of the Agency Bands

This year our team took home the GOLD-en guitar, by placing FIRST in the 2018 Battle of the Agency Bands, hosted by our dear friends and partners the One Club Philly.

The band was led by JTWO – Chicago’s Executive Producer Conor Hare , who kicked off the show with his own solo rendition of the 2000s bop “Hit Me Baby One More Time”. Bandmates Steven, Elliot, Twon, and Liam later joined him onstage to perform some of the greatest rock hits, including classics by The Doors and Lynyrd Skynyrd.

They’re excited to hit the stage next year and would like to warn everyone that they fully plan on taking home 1st place again!

incubator project

Former Intern Wins Best Documentary in Bucks Fever Filmfest

"Barre None"

We are proud to announce that our former intern, Maria Cantu, won Best College Documentary along with Outstanding Achievement in Art Direction in the 2018 Bucks Fever Filmfest for her documentary “Barre None” created under the JTWO [INC]ubator Project.

In this documentary, Maria tells the captivating and beautiful story of a young ballerina who is able to push through the harsh realities and overbearing pressures of the dancing world, with her unconditional love for the art.

incubator project

incubator project

JTWO Welcomes Intern Robin Chakrabarti

by Robin Chakrabarti

Ever since I was young I loved to tell stories and create characters. As a kid I would stand in front of my bathroom mirror, talking in different voices and accents for hours on end, bringing life to characters in my head. I’m sure I had my parents worried.

Thankfully I was able to funnel my comfort in being myself to become a vessel for expression as I got older. I fell in love with acting and the thrill of captivating an audience, and went on to play eccentric characters in school plays (including the parrot from Aladdin and even writing and performing a play impersonating my real life middle school athletics coach). I was named after the Bengali poet Rabindranath Tagore, and discovered a love of writing that evolved from poetry to songwriting, and even wedding officiation speeches (I’m a recently ordained minister, so let me know if you need help getting married).

incubator project

In middle and high school, when the hormones were raging and issues seemed blown out of proportion, I discovered music as a way to give meaning and begin to reclaim a life that felt out of my control. During my college years, my creative interests converged on film, when I started making music videos for my own songs. The feeling of seeing a project through from inception to unveiling makes every moment of risk and doubt more than worth it. However despite my ambition and hard work, for years I was confined by my own limiting beliefs that making art could never be a real career and could transcend just being a hobby. I spent years making music and film in my free time after coming home from classes or jobs I knew were not moving me toward my dreams.

I have hungered for an artistic community where I can share my talents and learn from others and I am deeply grateful that JTwo has come into my life now. I can’t wait to take advantage of the opportunities I have been given. Using my skills in sound design, video editing, and production, I am ready to leave my mark!

When I’m not making films, you can find me cooking up dance music, looking for sizzling vegan eats, sending ankles to the doctor in 2K, or getting fired up by life coaches on YouTube.

visit bucks county

JTWO Teams up with Visit Bucks County

visit bucks county

This Fall our team is partnering with Visit Bucks County to bring their new Youtube series “Check In” to life. In these short videos we will take you behind the scenes of some of the most charming and coziest bed & breakfasts atop sprawling farms, off country roads, and in small-town settings of Bucks County, PA!

Elle Chernaskey

JTWO Welcomes Intern Elle Chernaskey

Myself from Five

by Elle Chernaskey

I have always been a vessel of energy ready to expend it in any possible way. For as long as I can remember, I was go, go, go, in all facets of my being. Physically, I would happily exhaust myself. Running laps around the house, challenging boys in basketball, and riding my bike until sun-down forced me to return home. Socially, I wanted to interact with everyone. I would practically trip over my feet running down my windy stairs to pick up the phone JUST for a few seconds of dialogue (no one was ever calling for me lol). Mentally, I pushed myself to my limits. In college, I often said yes to one too many commitments and found myself rushing from club meeting to a nanny job to an internship to the climbing wall. Whenever I felt my energy fading, I thought back to myself at age five.

incubator project

Although five is young, I was determined, didn’t give a crap what anyone thought, and loved a challenge. Like any five year old, I took in the world around me with attentiveness and curiosity. Every new moment was different and exciting. At this age I vehemently believed with every blink, a photograph was logged in my “picture book,” that would be compiled after a lifetime of blinking. In my highschool years, I would try to channel this perspective, hoping to see the world with similarly fresh eyes.

In college I upgraded my DSLR and vowed to travel as much as possible. I wanted to answer to my creative urges which was definitely not going to happen in my backyard. I spent hours researching ways to travel on a budget. I think my face still infiltrates the financial aid dude’s nightmares. But my perseverance to see the world worked. I was lucky enough to study in Costa Rica and Italy. I moved to Alaska for a summer. I climbed pyramids in Mexico. Saw the juxtaposition of cleanliness crossing the border from the U.S. to Canada. I backpacked Europe a few times solo and then once with friends. I owe this ambition and zest for new adventure to my five year-old self. That is who reminded me to be free-spirited, to not be afraid, and just go for it.

During my times of travel I found digital photography incredibly rewarding. Not only was I able to see beautiful places, I could also capture exactly what I wanted to remember and cherish. This excitement  led me to photographing solo backpacking trips to glaciers, cloud rainforests with eclectic species, and my friends drinking too much wine at biodynamic farms. Super sick experiences that I’m so grateful for. After graduating college a few months ago, I knew my traveling would come to a hiatus. I had some big decisions to make like where to work and where to live and nothing was really happening. A few months of crippling anxiety ensued and I was scared I’d end up climbing the corporate ladder. Five year old Elle would have none of that.

Through a painstaking job search and very stressful summer, I finally decided to apply to some creative internships. I felt really nervous about applying and knew I would be up against incredibly talented film students with much more talent and knowledge. But the mindset of Elle at five surfaced and I had to tell myself to not doubt so much and apply. A few days later I heard back from Jelani and was so stoked. After researching JTwo’s incredible work, I was surprised and excited to be considered and eventually get the position. Although I have the typical week-one nerves, I feel so lucky to be in this seat and I cannot wait to learn from this dynamic staff. Thus far I have felt extremely welcomed. I am ready to bust my ass and do everything I can to contribute and collaborate. Although I know I’m never getting my picture book, I hope to look back at times like these and smile.

incubator project

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

Learn More