Let’s be real, when it comes to video production, most people get caught up in the visuals – cameras, lighting, special effects. But what about the unsung hero of video production? We’re talking about sound design, baby! That’s right, the creation and manipulation of audio elements in a video, including music, sound effects, and dialogue. And JTWO knows that sound design is crucial for creating videos that truly stand out.

Sound design isn’t just about making a video sound good. It can fundamentally change the way a video is perceived. Have you ever watched a horror movie with the sound off? It’s not really the same, is it? Sound design is able to create tension and build suspense. This use of sound is applicable to all genres of video production from a simple social media video to full documentaries. The right sound can transport the viewer to the location and make them fell like they’re right there with the subject or enhance an emotional moment. So if you’re wondering if sound design is really worth the investment, ask yourself this – would Jaws have been as terrifying without the iconic music? Would Star Wars be the same without the hum of a lightsaber? Probably not.

Sound design isn’t just about making a video sound good. It can fundamentally change the way a video is perceived. Have you ever watched a horror movie with the sound off? It’s not really the same, is it? Sound design is able to create tension and build suspense. This use of sound is applicable to all genres of video production from a simple social media video to full documentaries. The right sound can transport the viewer to the location and make them fell like they’re right there with the subject or enhance an emotional moment. So if you’re wondering if sound design is really worth the investment, ask yourself this – would Jaws have been as terrifying without the iconic music? Would Star Wars be the same without the hum of a lightsaber? Probably not.



In the cutthroat business world, a standout brand story is crucial for survival. As a business, you need to unleash your brand’s potential with the right creative team. A well-crafted tale has the ability to set your business apart from the herd, strike an emotional chord with your audience, and boost sales like crazy. Video content has become a critical component of a successful brand storytelling strategy, with video consumption on the rise. So, what’s the key to telling a brand story that captivates and inspires? It’s all about hiring the right creative team.

First and foremost, the ideal creative crew will bring a truckload of knowledge, experience, and skill to the table. They’ll be experts in the latest marketing trends, consumer behavior, and how to spin a brand story that resonates with your target audience. They’ll translate your brand vision into a narrative that captures the essence of who you are and connects with your audience on a heartstring level. At JTWO, a video production company with a creative agency state of mind, we can help you tell your brand story is a captivating way. With our experience in storytelling and expertise in the latest video production techniques, we can help you make an everlasting impression. A video production company, we go above and beyond to provide you with the tolls you need to share your story across multiple platforms.

Not only that, but the right creative team like JTWO will know how to spread your brand story across all platforms and channels, making sure your messaging stays consistent and coherent. They’ll have the tools and talent to create content like videos, graphics, and written materials that bring your brand story to life in a visually stunning and impactful way.  

Moreover, the ideal creative team will know how to measure the impact of your brand story and make data-driven decisions to continuously improve and optimize your marketing efforts. They’ll track metrics like engagement and conversions and use that data to make informed decisions that drive growth and success for your brand.

And lastly, a top-notch creative team will be your trusty sidekick, providing strategic advice and guidance as you navigate the ever-changing digital landscape. They’ll help you evolve your brand story to stay ahead of the curve and continue to drive success for your biz.

Hiring the right creative team is vital for telling your brand story in a way that grabs attention and leads to success in today’s business environment. Whether you’re launching a new product, rebranding your business, or just looking to grow, partnering with the right creative team will give you the tools, expertise, and support you need to soar.

Our JTWO team embodies all of these characteristics that will allow you to unleash your brand’s potential. We put the story first and put our heart and soul into every product we deliver. We understand that a brand is more than just a logo, it’s a promise to the world. That’s why we work tirelessly to craft brand stories that captivate, inspire, and drive success. Join us on this creative journey and let’s make magic together.


JTWO Teams Up with 96andX for City Fitness Commercial

We are thrilled to announce that we are teaming up with LA based Agency 96andX to produce a new City Fitness Philadelphia Commercial  to Showcase Philly’s hottest Workout Scene.

We couldn’t be happier to work with the team from 96andX to bring their creative vision to life. Justin Jarrett will act as Director on the project with the rest of our JTWO Crew filling out the production team. We will also be responsible for capturing marketing photos for Ad placements and social.

Our team will also be handling post-production on the project as well.

Why Quality Content Reigns Supreme


The internet is a crowded playground, with everyone clamoring for a slice of the attention pie. But let’s be real, in this sea of content, only the best of the best will rise to the top. And the secret to becoming a top dog? Quality content, baby.

At JTWO films, we understand the importance of quality content and the role it plays in a crowded digital world. By utilizing the latest technology, our highly skilled team of professionals, and a commitment to delivering a premium product, JTWO films is able to create content that truly stands out. You see, quality content establishes you as a player in your field. With an endless stream of content bombarding people daily, they’ve learned to sniff out the crummy stuff. High-quality content sends a clear message: you’re an expert and you’ve got something worth their time.

But it’s not just about building credibility. Quality content also keeps people engaged and coming back for more. A well-researched, visually appealing, and thought-provoking piece will have them hooked, while subpar content will send them running for the hills. From crafting a compelling message to capturing stunning visuals, JTWO films has a proven track record of delivering content that not only engages audiences but also helps organizations achieve their marketing goals. Whether it’s a promotional video, a branded content piece, or a commercial, we know how to make you look your best. 

And let’s not forget about search engines. Google and co. want to serve up the most relevant and valuable results to their users, and they know quality content when they see it. So, by putting in the effort to create quality content, you’ll not only captivate your audience, but you’ll also improve your chances of ranking higher in search results and getting more eyes on your brand.

When it comes to film production, quality is key. At Philadelphia-based company, JTWO films, we know why quality content reigns supreme better than anyone. With years of experience in video production, they understand the importance of delivering a high-quality final product that connects with audiences and achieves their clients’ goals. Whether it’s a brand film, a commercial, or a documentary, jtwo films ensures that the content they produce is not only visually stunning but also effectively communicates the message it was intended to convey.

Andrea Kind

JTWO Welcomes Executive Producer Andrea Kind

A people person through and through, Andrea believes curiosity—coupled with her ability to build and sustain relationships—is her superpower. 

With 25 years of experience and meaningful connections in the world of digital product strategy, social media, branding, UX/UI, digital tech solutions, CPG and consulting—one formula has continuously paved her road to success. Remove the ego and emotion—and engage in conversation with the human behind the reputation and trust will develop. And then…magic happens.

As an Executive Producer of Project Development here at JTWO, that is exactly what Andrea does. By bringing her people first approach to the team she has  been able to forge new relationships and jumpstart new projects time and time again. 



Have you ever wondered why videos seem to be everywhere these days, from social media to brand websites? Why is video so important? In today’s digital world, we’re all looking for a way to level up your game and show the competition who’s boss. It’s all about standing out and flexing those creative muscles. Video can be the key to making a lasting impression on your audience. We like to think of it  like having a secret weapon in your marketing arsenal. 

Attention Grabber: Videos have a magnetic effect on audiences, leaving text and images in the dust. This makes it an indispensable tool for elevating your brand and setting it apart from the competition.

Emotional Bond: Videos tug at heartstrings, forging a stronger connection between a brand and its audience. Brands that invest in video content with a creative twist will form a deeper emotional bond with their viewers.

Unrestricted Access: Videos are easy to access on a range of devices, including smartphones, laptops, and smart TVs. Additionally, they can be optimized for various social media platforms, giving your brand the opportunity to reach a wider and more diverse crowd.

Share-Worthy: Videos are highly shareable on social media, amplifying your brand’s reach and generating buzz around your products and services. A viral video can result in unparalleled exposure for your brand.

Data-Driven: Videos provide a wealth of insights into audience engagement, helping you refine your marketing strategy. With the right tools, you can track the performance of your videos, including views, shares, and conversions, to see just how well your message is resonating.

Video is the ace up your sleeve in the bustling digital world. Brands that use video to create emotional connections with their audience, measure their impact, and stand out from the social media crowd will come out on top in the competitive digital arena.

How Nonprofits Can Share Their Mission with Video


How nonprofits can share their mission with video is crucial to spreading an organization’s message with the world.  In today’s digital age, video has become an increasingly important tool for organizations to connect with their audience and effectively communicate their message.

The benefits of using video as a communication tool are numerous. Video can help build emotional connections, create a sense of authenticity, and convey information in a more engaging and memorable way. By using video, you can bring your organization’s mission to like and help people understand the impact you are making in the world.

At JTWO, we live by the motto “The Story is Everything”. That’s exactly why video is such a powerful tool for nonprofits. By harnessing the emotional impact of video, organizations can share their stories in engaging and compelling ways, creating a deeper connection with their audience. That emotional connection is crucial for nonprofits as it can drive support and increase engagement for the cause. As a video production company, we bring this mindset to every piece of work we do, ensuring that the story is always at the forefront.

In addition to emotional impact, video also provides a platform for organizations to showcase their work and the impact they are making. By sharing success stories and the impact of their programs, organizations can demonstrate the value of their work and help people understand the difference they are making.

Another benefit of video is its ability to reach a wider audience. With the rise of social media, videos are easily sharable and can reach a large number of people quickly and efficiently. This is especially important for nonprofit organizations as they often have limited resources and need to make the most of every opportunity to reach their audience.

Finally, video can also help with search engine optimization. By incorporating multimedia content into your website, you can improve your search engine ranking and make it easier for people to find your organization online.

Video is a powerful tool for nonprofits to share their mission and the impact they are making in the world. Whether is is used to build emotional connections, showcase your work, reach a wider audience, or improve your online visibility, video is a critical component of any nonprofit organization’s marketing strategy.

In 2010, we launched The Projects That Matter Initiative as a way of using our talents to give back to the world around us. We began partnering with non-profit and social impact organizations within our local community in Philadelphia and donating our time, our equipment and most of all our hearts and minds to help them tell their stories in creative ways they never thought  possible.

It wasn’t long until our new initiative surpassed even our wildest dreams. As word spread, we began collaborating with hundreds of organizations around the world and the projects and productions just kept getting bigger and bigger. Soon, we were flying around the world to places like Africa, India and Haiti.  We were filming commercials in France or brand films in Scotland and educational content in seemingly every part of the United States, but we never lost sight of our original goal.

That is why to this day, even after more than a decade of projects we are committed now more than ever to give back and leave a legacy of impact.





JTWO partners with Hoops in the Hood, LISC Chicago, and Walmart once again to bring two more shorts on the kids in the program.  Hoops in the Hood is a program that provides a safe place for kids to play basketball and engage in other organized activities with caring adults and their peers. 

A few months ago, we traveled to Chicago to film these inspiring stories of basketball and community. We are honored to have the opportunity to capture the impact of the Hoops in the Hood program on the lives of young people in the city. “Basketball Saved Me” and “I’m Free” tell the stories of Apple G. and Devon F. within the Hoops program as they find discipline, focus, and a supportive community in which they can thrive. 

We are excited to finally release these videos and share the stories of Apple and Devon with the world. We hope that these videos will inspire others to support the important work that Hoops in the Hood is doing in Chicago and beyond. We would like to thank LISC Chicago, Walmart, and all the amazing people to make the program possible, for allowing us to be a part of this project. We are excited to see the impact these videos will have in the community. 

"Basketball Saved Me"

Client: Walmart Foundation
Creative Partner: Hoops in the Hood
Production: JTWO

Growing up in the Southside of Chicago isn’t always easy. Growing up as a young woman who lost her family is even more difficult. For Apple, basketball became her salvation and her Hoops in the Hood team became her family.

"I'm Free"

Client: Walmart Foundation
Creative Partner: Hoops in the Hood
Production: JTWO

Devin’s father taught him at an early age that basketball is more than a sport. Basketball and the lessons it can teach you about life are a path to a better future. This is Devin’s story.


JTWO is featured in Design Rush



We are thrilled to announce that JTWO is featured in Design Rush’s list on “The Best Marketing & Promotional Videos”. As a recognized leader in the video design industry, JTWO is honored to receive this distinction and be recognized for its commitment to producing powerful, impactful content.

At JTWO, we believe that storytelling is the key to connecting with audiences and creating a lasting impact. Our team of talented professionals is dedicated to crafting compelling, engaging stories that resonate with viewers and deliver results for our clients.

As a full-service video production company based in Philadelphia, we have the experience and expertise needed to bring your vision to life. Whether you’re looking for a promotional video to showcase your products or services, or a marketing video to drive engagement and conversions, JTWO is the partner you can count on.

We understand the importance of creating videos that not only look great, but also deliver results. Our team is made up of experienced professionals who are passionate about storytelling and committed to helping our clients achieve their goals. We use a data-driven approach to ensure that our videos are effective, and our team is always available to offer guidance and support throughout the production process.

JTWO would like to extend a heartfelt thank you to Design Rush for highlighting our work and recognizing our commitment to producing impactful videos. This feature in video design is a testament to the hard work and dedication of our team. JTWO believes that the stories we tell are what connects us with our audiences and create an impact that is hard to forget. We would like to thank Design Rush for highlighting our work, and we look forward to continuing to create impactful videos for our clients. 

JTWO Welcomes Intern Nikai Morales

JTWO Welcomes Intern Nikai Morales




By Nikai Morales

For a very long time, I wanted to be a storyboard artist. One of my grandmothers’ was an art teacher. At the same time, the other was an author, so naturally, my desire to artistically tell stories was an amalgam of my love of them and the animated shows I watched at the time. I spent countless hours doodling, teaching myself digital illustration programs, studying frames, and watching YouTube animatics. A storyboard artist was all I wanted to be…until high school.

Going to a vocational high school, I was disciplined in video production–I mean, it was one step closer to animation than graphic design would have been (my other option). However, it wasn’t until I joined the school’s drama program that I realized I wasn’t just interested in helping portray animated stories but also enjoyed storytelling overall. It was a high school theater production with a club that was practically on life support. With every moment spent watching the people on stage from the light booth, butchering their lines, and complaining about the directing style or prop management issues, a little voice rang in the back of my head: “Well, I can do that!”

After that, it was a blur. A second-place award for a news directing competition, a short film for college applications, and a variety of small client projects later I found myself engrossed in visual storytelling while learning new skills along the way. However, when I started my first semester of college in Italy, the new setting and faces took a lot to get used to. So much so, I spent 2 and a half months before even thinking about wanting to tell another story. Right before we left, I found an old script. An 8-page, three-location, short film, almost fully fleshed out but put away for one reason or another. When I found it, I made the goal that I would shoot it before the end of next year. I had no plan, no actors, or locations but when I got to the University of Delaware I would join its only film club and pitch it to the members.

When I pitched it, the same problems cropped up. We’d need actors, a crew, equipment, one house, and a restaurant. I didn’t hesitate. I began making excel sheets of locations with contact numbers and addresses. I asked my family to shoot in the house while they were away on vacation. I posted actor listings on & backstage and rented rooms to hold in-person auditions. All the skills I had learned through video production and drama club came back as naturally as riding a bike. It was my first time managing a real crew–and I ran a tight ship. Strict call times, an on-set photographer, make-up artist, and finance management. This is where I really began to understand the role of a producer. Since then I’ve produced two short films with a director, and am currently working on two more projects. Being a storyboard artist and a producer are two different paths, however they have one thing in common; how do we plan effectively so we can get this project done?

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

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