JTWO WRAPS NEW PROJECT WITH CAMPBELL'S
PROJECT DETAILS
Our production team recently wrapped a month-long project with everyone’s favorite soup (and more) company, Campbell‘s.
We completed a multi-day production across the U.S. at their manufacturing facilities culminating at their headquarters in Camden, New Jersey. The production was led by our Principal Director, Justin Jarrett. Our team worked closely with Campbell’s Corporate Creative Team to collaborate on the creative direction from pre-production through post-production.
Following Production, our post-production and VFX team at our Philadelphia HQ took it from there completing two versions of the final video.
"WHERE GINGERS HAVE SOULS" BY KERRI SAGE
"WHERE GINGERS HAVE SOULS"
Director: Keri Sage
Twisted Gingers is the success story of a Brewing Company opened in December 2019 in Northwest Philadelphia by Mark Mayer.
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Twisted Gingers Brewing Company opened in December 2019 in Northwest Philadelphia. Mark Mayer opened a place to share his love of beer, unknowingly right before a global pandemic shut things down- and for many small businesses, for good. But it launched this brewery into a whirlwind of success, thanks to the community surrounding it and the dedication of the owner. Mark’s spirit and success inspired me to create “Where Gingers Have Souls”.
I think the biggest challenge while creating this film has been in the planning stages. Through the process, there were multiple communication issues with clients for previous [INC]ubator project ideas. Additionally, I encountered some technical difficulties as well as a learning curve with new programs such as Davinci.
MEET THE DIRECTOR
Kerri Sage is based in Philadelphia, PA. She is a film major at Temple University with a focus on Cinematography. With a background in photography, she decided to shift her focus to film. JTWO has encouraged and inspired her to learn more about coloring.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
"BLACK BOOK TO BURNER" BY EVA CHEESEMAN
"BLACK BOOK TO BURNER"
Director: Eva Cheeseman
Exploring the world of street art in Philadelphia and why murals aren’t just a way to make walls look more exciting.
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Street artists face stigma in society, sometimes making it hard to make a living in an urban setting. This documentary is meant to shed light on the culture behind street art in Philadelphia and why murals aren’t just a way to make walls look more exciting. In Black Book to Burner, we will get to know some local artists and learn their experiences in this industry.
MEET THE DIRECTOR
Eva is a rising senior at Temple University studying Film and Media Production. She had the opportunity to intern with JTWO Films this summer and learn more about all things production as well as create her own documentary start to finish. Moving forward, she wants to pursue professional edition and post production in digital media.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
"THE FLOCKS THE DAY YOU WERE BORN" BY SIENA TWISS
"THE FLOCKS THE DAY YOU WERE BORN"
Director: Siena Twiss
The voice of Johnny’s dead mother reads a letter to her son; guiding him through his entire life. As she reveals herself as a soaring bird, we understand the everlasting love she has for her son.
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I chose to make this film because these types of projects are where I can get the most creative and have the most fun. This story came to me after writing a short monologue that eventually turned into the monologue read by the narrator. I think experimenting with film and different forms of storytelling is where you learn what is t you love about your craft. It is important to challenge yourself and I think this film challenged me in a number of ways that have helped me become a better filmmaker. In the end, I chose to make this film because it made me excited and felt like something I could do well while learning.
I think the biggest challenge while creating this film has been trying to put all these pieces together to create a flow and order that tells the story the way I want. There are so many moving parts within this project with the narration, shifts in time and experimental visuals, that the story itself was feeling confusing at points.
My other large challenge was casting and finding someone that matched who I had in my head. However, I think in the end, Ethan Binder was perfect for this character.
MEET THE DIRECTOR
Sienna Twiss is a third year at Drexel University studying Film & Television. She is an aspiring cinematographer and has worked on a handful of successful short films including a project featured in the Annapolis Film Festival. She has worked for several film production companies on the East and West Coasts including JTWO Films, Native Content, Wild Gift Productions, and Filmsters Productions. She will continue her filmmaking journey after graduating in spring of 2024 with a BS in film.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
"ALEX BLOM CREATES" BY JASE GIBBONS
"ALEX BLOM CREATES"
Director: Jase Gibbons
Alex Blomstrom owns and operates Alex Blom Creates, a clothing brand that aims to spread kindness and positivity. However, this isn’t always what Alex had in mind for her future.
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Alex Blom Creates has been steadily growing purely through social media and the videos that Alex creates to post on her social media accounts. My goal was to give her brand videos that could both elevate the visual style of Alex’s brand and also serve as hero videos for Alex Blom Creates. Each video highlights a different aspect of Alex Blom Creates: Alex herself, Alex Blom Creates’ brand principles, and the products that Alex creates. This gave me the challenge not only to create three videos that were similar yet unique enough to be watched back-to-back, but also that would fit in with Alex Blom Creates’ current visual style. This challenge is what drew me towards this project, as it caused me to think deeply about every creative decision.
![230810_Jase_ABC_[INC]ubator_Poster_v1.2](https://b2972485.smushcdn.com/2972485/wp-content/uploads/2023/08/230810_Jase_ABC_INCubator_Poster_v1.2.jpg?lossy=1&strip=1&webp=1)
The largest challenge faced was working as a one-man band for majority of the shoots. All b-roll was captures as a one-man crew in small areas. All footage was shot on a 50mm film lens at f1.4 so focus had to be pulled manually, while also directing Alex whenever she was included in the shoot.
MEET THE DIRECTOR
Jase Gibbons is a DP and Editor dedicated to telling the stories of others. While studying film production at Penn State University, he creates films that showcase those who work to better the lives of others. Using an adjacent interest in digital analytics to promote different videos on social media platforms, Jase mixes the creative with the analytical to reach a broader audience.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
JTWO LAUNCHES NEW CAMPAIGN WITH BRYSON STOTT + BRANDON GRAHAM FOR PRIMOHOAGIES
PROJECT DETAILS
We teamed up with PrimoHoagies to launch a new campaign featuring Philadelphia Phillies Second Baseman, Bryson Stott and Philadelphia Eagles defensive end, Brandon Graham.
The multifaceted video production and digital campaign consisted of TV Commercials, social media ads, photography, print and digital design as well as some billboards you may have seen around the city and was produced entirely in-house by JTWO’s creative team.
“Primo asked us to come up with a fun concept that would work for both Graham and Stott with a multi-platform approach that could be captured in a single day. Our team had a good time brainstorming ideas and figuring out how we were going to approach the production as a whole. We landed on ten unique commercial spots that we could film on location at a Primo near our studio where we held photoshoots for each athlete once they wrapped the production, “said Director Justin Jarrett who oversaw the campaign from start to finish for JTWO.
Once the production team wrapped, JTWO was able to turn around all ten spots, plus billboard and print designs that were rolled out across the northeast in less than two weeks. “There is an incredible advantage to being able to walk upstairs to our creative department and talk to our editors in one room and then our designers in another room to compare notes. Everything is streamlined and cohesive which is exactly what you need when you’re launching a multi-platform campaign” said Producer Conor Hare.
The campaign, which began mid baseball season with Stott, will continue throughout the upcoming football season with the Graham creative launching in the fall during Eagles games. Philadelphia’s favorite Radio/TV broadcaster, Anthony Gargano, also voiced over the commercials which he recorded at JTWO’s studio in Old City.
JTWO also recently wrapped digital campaigns with City Fitness, Victus Sports and Campbell’s Soup Company.
BRANDON GRAHAM FOR PRIMOHOAGIES
Client: PrimoHoagies
Creative: JTWO
We teamed up with our good friends at PrimoHoagies to create a series of commercials featuring Philadelphia Eagles Defensive End, Brandon Graham.
"BRYSON STOTT FOR PRIMOHOAGIES"
Client: PrimoHoagies
Production: JTWO
We partnered with our good friends at PrimoHoagies to create a series of commercials featuring Philadelphia Phillies shortstop, Bryson Stott.
JTWO TEAMS UP WITH CITY FITNESS PHILADELPHIA FOR NEW VIDEO PRODUCTION CAMPAIGN
PROJECT DETAILS
We teamed up with LA based agency, 96andX, for a new City Fitness Philadelphia campaign by launching a series of new commercials and photography shot at City Fitness’s center city location here in Philadelphia.
The campaign, directed by JTWO’s Justin Jarrett, was part of a post-pandemic push to encourage people to trade in their home workouts for a new City Fitness Membership and re-engage with the fitness community as a whole with all of the classes the fitness chain has to offer. JTWO was chosen to work alongside 96andX to develop, shoot and edit the commercial as well as capture campaign photography to be used for Billboards and Social Media Activations throughout the summer.
The spots featured social media influencer, Cami Nwokedi and actors Sam Iannone and Joshua Hanrahan as well as members of City Fitness’s Staff. ““The staff at City Fitness was beyond helpful and incredibly fun to collaborate with – they understood the objective and gave us the space we needed to operate in order to create a fun, quick-hitting spot with so many unique setups throughout the day. From having our DP roll around on a segway with a Movi to utilizing a giant jib during multiple setups – they really gave us the freedom to be creative on set and come out with the best possible commercial in a short period of time” notes JTWO Producer, Conor Hare.
CITY FITNESS
Client: City Fitness
Agency: 96ANDX
Production: JTWO
We teamed up with LA based Agency 96andX to produce a new City Fitness Philadelphia Commercial to showcase Philly’s hottest workout scene.
JTWO Welcomes Intern Kerri Sage
KERRI SAGE
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Back To The Beginning
Back To The Beginning
By Kerri Sage
Kerri Sage is a cinematographer based out of Philadelphia, Pennsylvania. She began her career at the age of 26 after serving four years in the US Navy, where she draws inspiration from her experiences in active duty. She tells narrative stories through close up shots of emotion and her use of colored lighting.
I’ve been behind the camera since the age of ten, when my mother finally trusted me with her Canon T2i. It started with photography – taking self portraits, pictures of plants on nature walks, and many, many photos of our childhood cats. I had dozens of folders on the family computer of pictures of my friends and I goofing off, poorly made edits on PicMonkey, and one attempt at photoshopping a tattoo on my shoulder [it didn’t turn out well].
I’ve always wanted to work behind the camera, and in my own roundabout way, I’ve ended up back behind them. My interest in photography led me into the cinematography realm, along with my growing interest in the art of lighting. This past spring semester, I’ve ignited my passion for portrait photography again, and cannot wait to light that same spark for cinematography with JTWO Productions.
I’ve always wanted to work behind the camera, and in my own roundabout way, I’ve ended up back behind them. My interest in photography led me into the cinematography realm, along with my growing interest in the art of lighting. This past spring semester, I’ve ignited my passion for portrait photography again, and cannot wait to light that same spark for cinematography with JTWO Productions.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
JTWO Welcomes Intern Jase Gibbons
JASE GIBBONS
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I’m not an artist
I’m not an artist
By Jase Gibbons
Now I know that title is a bold statement for someone who has spent the last 7+ years of their life fully focusing on filmmaking, but there is reasoning behind it. My whole life I have wanted to be an electrical engineer. The idea of working with electronics and modern technology trying to solve different problems was the best thing in my young naive little mind. Even going into high school I had it all planned out that I was going to go to college for electrical engineering and that was that nothing could change my mind. The idea of doing anything artistic was completely out of the question as I had nearly failed my middle school art class just the year before. If you’re thinking, “How is it even possible to fail an art class” I was wondering the same thing. The thought in my mind was always that I was never artistic and that I had no ability to create art and stories that people could connect to and enjoy.
Freshman year of high school that all began to change. I was placed into Communication Technology 1, the introductory video production class at my high school, because I had messed up my schedule and that was the only class that was still available. After completing that class I started to rethink my steadfast idea of just wanting to be an electrical engineer. In that class I was able to make “artistic” products and they were videos that people seemed to have enjoyed. They were the worst things I have ever laid my eyes on but they were videos that I had made and they had a somewhat cohesive story behind them.
That summer I tried to figure out why I liked making videos so much and what about it appealed to me so much because I never liked anything traditionally seen as artistic. I figured that it was because it was a very technologically heavy field and so having that technological connection helped me work better and appreciate filmmaking. I was right, sort of, with this thinking, but I wouldn’t really discover what it was that created that connection until much later.
Recently, as in within a year or so from now, I discovered that I enjoyed filmmaking because to me it wasn’t art, it was engineering. I realized that when I’m making videos I’m not making the stories that are being told, like most art does. My videos are all engineering plans and constructions of stories that already exist. I’m just doing the calculations necessary to take all of the raw materials, labor, and planning needed to put them together in a final product. This in particular explains my affinity towards nonfiction filmmaking and wanting to showcase those in the world around me and make their stories into videos.
For the first three years of my Penn State college career I’ve used the filmmaking tools I’ve collected to create a wide variety of both nonfiction and fiction videos. Everything from concert videos, stories about families dealing with pediatric cancer, to a 30 minute short film with a crew of 15+. The one thing that all of these videos have in common is that the stories are already happening. Each video’s story is a living, breathing, and constantly evolving thing that doesn’t begin the moment a camera is turned on. My role as a filmmaker is simply to use the tools I have, to take the raw materials that are stories and mold them into a format that others can connect with.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
JTWO Welcomes Intern Eva Cheeseman
EVA CHEESEMAN
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From Field to Stage to Frame
By Eva Cheeseman
My brother is a genius. He knew how to program an algebra calculator to run a function game of Flappy Bird in sixth grade. He can solve a Rubik’s cube in less than a minute. He got an Ivy League education in computer science and moved to Seattle after graduation to work corporate in one of the biggest companies in the world. I, on the other hand, did not get straight A’s in grades 1 through 12. I did not know how to code at the ripe age of 13, and I certainly cannot solve a Rubik’s cube. I was the kid who did really well in art class but needed tutoring in math. I was diagnosed with ADHD in 7th grade and had to prepare for standardized tests much longer than the average kid. However, if there is one thing I know how to do, it’s tell a story. Growing up, I loved to make videos. Whether it was a music video for a Jay Sean song or a rant about why grated parmesan cheese is better than shredded, I’ve always had a connection to storytelling through moving images.
I originally came to college for theater, and had years of acting lessons and musical theater experience under my belt. But when I became a full time student at
Temple University amidst a global pandemic, I realized it wasn’t for me. I enjoyed acting, but I wanted even more freedom to be creative beyond the usage of my own voice and facial expressions. Feeling lost, I transferred into Media Studies and Production as a sophomore and immediately fell in love. Not only was I learning how to record and edit footage with professional-grade equipment, but I was able to create a story from scratch and execute it in a team. I’ve gone from telling a story in front of a camera to behind, making my expertise full circle in connection to an audience.
As for my goals, I wish to work in sports for the best fanbase in the world: Philadelphia. As someone who played a handful of sports during childhood and adolescence, I strive to continue to implement sports in my free time and profession. Philadelphia has a level of grit that continues to surprise me, despite growing up here. We’re tough, we’re honest, and we know how to keep things interesting. It seems that JTWO has that same grit, which is why I’m so excited to be a part of this team. I can’t wait to learn, create, and grow.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.