Directed by Greg Fry

In most creative situations, one of the toughest parts for me is developing the first steps of an idea.  This project was no exception.  I struggled for nearly a week, unable to think of a plan that I was happy with.  As my time was running short, I finally came upon the idea of creating a action based commercial.  My plan was to tell a story about a man conquering his fear with the help of an energy drink.

When I arrived on location I felt fairly confident in my ability to shoot good looking video, but when it came to telling a story through that video… that was a different story.  I got all the shots I needed in about three hours and packed up for the day.  Now, it was time for editing.  I quickly laid all my clips out but began to realize that I failed to bring a true cinematic element to the video.  Most of my shots looked the same and one didn’t stand out or seperate itself from another.  I attempted to trim the video in order to get to the point faster but even then, I don’t think a great story was ever achieved. 

Looking back on the project, I was very pleased with how the sound design and color grading turned out.  Having never used Davinci Resolve before, I was excited to work and be somewhat successful with a new program.  I wish I would have planned out my shot choices just a bit more, not only to create the more cinematic shots… but also to tell a more engaging story.  Overall, I liked my project, but with some more planning ahead of time I think it could have been exactly what I imagined. 

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

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