Be a Hero. End Impaired Driving Spot Launches

Our Projects That Matter Initiative continues its partnership with Responsibility.org with the launch of their new "Heroes" Campaign.

Be A Hero. End Impaired Driving

Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.

In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.

The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.


Projects That Matter welcomes the YMCA


Projects That Matter welcomes the YMCA

Our Projects That Matter Initiative is proud to announce a new partnership with the YMCA of the USA (Y-USA) to produce a 7 video series shot on location around the United States beginning this fall.

YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children—regardless of age, income or background—to nurture the potential of children and teens, improve the nation’s health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change.  Additional information about the Y’s impact can be found on ymca.net

Headquartered in Chicago, the role of Y-USA is to strengthen its member associations’ ability to effectively carry out the Y’s mission in their communities and partner with all Ys to achieve the movement’s collective goals and priorities.