Louix_Awards_JTWO

JTWO Wins Six Louix Awards + Opens Show

2018 LOUIX AWARDS

Our team was back at the  Louix Awards this year and we picked up some new hardware for some of our recent work – winning six Louix Awards in total!  We also opened the show in a BIG way with our new short film, This is Lou.

WINNER

Copywriting [Campaign Catchphrase] + Social Media Promotional Campaign

Drive Like You Give A F*#%!


Drive Like You Give a #&%! is a cross-platform campaign two years in the making! Our team partnered with Responsibility.org and Shaquille O’Neal to create a series of videos to encourage you to Drive Like You Give a #&%! and think about those you share the road with every time you get behind the wheel.

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WINNER

Branding   |   Product Design   |   Brochure Design   |   Fashion Design

Victus Baseball


Victus is one of the leading wooden bat manufacturers in the world and used by Pro players in the US and Japan. They tasked us with expanding their product offerings and redefining their brand, entirely.  After establishing a new brand direction, our team got to work designing t-shirts, hoodies, hats, knob stickers and batting gloves. We designed everything down to the tags and packaging. [Some of which we can’t even show you….yet].

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Opening the Show


Our team was tasked with the concept and creation of the show open for the 2018 LOUIX Awards, an advertising awards show hailed as “the Academy Awards on Acid.” The show is an annual celebration of  outstanding work of Philadelphia’s most creative visual artists, producers, directors, and abstract thinkers.

Let's Blow Some F*@#!n Minds!

We had seen other show opens before and they usually just included a montage of the entrant’s work along with some fancy graphics and some techno music in the background. However, being the overachievers that we are, we wanted to create something mind-bendingly different with a hint of crazy and hailing from somewhere left of left-field.
 
The venue for the show was the Sugar House Casino, so we knew we wanted to implement high stakes gambling into the project and still make it feel as Philly as possible. Because this was a show for creatives in Philly, we also wanted to write a script that had as many characters as possible so that we could include cameos from Ad + Marketing Execs from around the city. We took some inspirational cues from Guy Richie and went to work.

 A short film about a piece of shit from Philadelphia named Lou who finds himself  in a precarious situation with some of the most ruthless cutthroat killers in the City of Brotherly Love.

Cast

Frank Halbiger

Ginger Kochmer

Jason Dilks

Matthew Paul

Tony Francescani

Tracy Agostarola

Bobby Reed

Danny Cardona

Jill Deardorf

Vince Marie

Zachary Haines

Rick DiDonato

Jeff King

David Wright

Rick Angeli

Nikki Mueller

Sugar House Casino

Vesper Sporting Club

DNA Salon

The Laundry Cafe

Ortlieb’s

Kissin Fresh Meats

El Vez/Ranstead Room

The Franklin Room

#SquadDeep


Of course, our team had to make a cameo!


Crew

Writer + Director: Justin Jarrett

Producer: Travis Capacete

DP: Maria Vattimo

Location Sound: Jelani Thomas

AC: Natassia Kuronen

AC: Alex Siwik

PA: Ian Schobel

Grip Team: Federal Grip

2nd AC/AD: Brynn Antaran

Set Design: Gillian Speers

Grip: Charlie Parker

PA: Kyungchan Min

Color Correction: Jason Druss

Sound Mix: Baker Studios


Kyungchan

JTWO Welcomes Intern Kyungchan Min

Life as a Reference

Kyungchan Min


A little less than a year ago, I was on a Chinatown bus heading to Philadelphia. It was night, and the freezing air in New York made the bus more an insulated cooler than a warm vehicle. Earlier that day, I took an Amtrak up to the South Korean consulate in Manhattan to renew my passport—a dark green passport issued by Republic of Korea, the country in which I had spent the first nine years of my life. Was the bus a downgrade from the thick leather seats of the Amtrak train, occupied by hundreds of business people? Absolutely. For one, the train did not have that encroaching smell of the lavatory reaching out from the back of the bus. But I don’t remember much of my Amtrak journey from 30th Street Station to Penn Station: I don’t particularly remember the comfortable seats, the crisp yet warm air, or the quiet uninterrupted ride.

I remember the bus ride though. I remember the prickly cloth of the charter bus seat, and I remember the dark interior of the bus punctuated by a single light over a seat. More importantly, I will never forget the young Chinese father under that light, attempting to soothe his child’s cries with an iPad game. I was sitting diagonal to them only two rows behind, listening to the boy cry and his father mutter soothing words in a dialect of Chinese I couldn’t figure out.

After an hour, the boy fell asleep on his father’s lap. The father was tenderly stroking his hand on the boy’s back, and looking past the seat in front of him, perhaps past the windshield twenty rows ahead.

Then, I started crying. Somehow, I saw so much of my father in the father, and so much of myself in the boy. I remembered the two-and-a-half years my family lived in Queens, always struggling to make any ends meet, but somehow shielding me from most symptoms of poverty (not that I knew at the time). It felt like I was seeing a memory I had forgotten in my sleep, but never forgotten by my dad.

I guess I wanted to tell that story because it never left my memory, and also because it’s in line with the kind of stories I strive to tell in my work. It’s the beauty in the mundane that I etch onto my memory, not the striking glamour of a black-tie event. When I decided to become a cinematographer (and eventually a colorist) three years ago, I did not realize the responsibility I would inherit as a person of color attempting to succeed in an industry full of outdated norms and prejudices. It’s not just about making pretty images, but it’s actually about telling stories that matter.

Dr. Dorinne K. Kondo, an Asian-American anthropologist at USC, wrote in 1996 that there is an “urgent necessity for Asian Americans to write ourselves into existence.” Ever since reading those lines, I stamped them into my mind and repeated it over and over again. In four months, I will be graduating from Swarthmore College with a major in sociology & anthropology and a minor in film & media studies. At around the same time, I will be finishing up my twelve-weeks at JTWO. The seats here are comfortable, the air is nice, and the people (and dogs) have been nothing but wonderful. Let’s hope that the next twelve-weeks will be full of great progress and good-times, because I’m ready to remember it all.


ADCP

JTWO Partnering with ADCP

adcp

 

In September 2017, our co-founder and principal business director joined the board of the Art Directors Club of Philadelphia as Film Chair. Now, JTwo is officially teaming up with the ADCP as a partnering sponsor.

One of our first projects together is collaborating to produce the open for the 2018 Louix Awards, an advertising awards show hailed as “the Academy Awards on Acid”, a celebration of the outstanding work of Philadelphia’s most creative visual artists, producers, directors, and abstract thinkers.

This year’s show will take place at the Sugarhouse Casino on February 22ndClick here to buy tickets!


Ian Schobel: What Do You Care About?

What Do You Care About?

Ian Schobel


Today, February 12th, marks the beginning of my fourth week at JTwo.

For every intern, week one is “bootcamp,” a multi-step guide designed to familiarize the interns with JTwo’s gear and organizational practices. After a week of tinkering and troubleshooting, I proved I’m not an irresponsible dunce, and was given the go-ahead to start my intern project.

A good brainstorming spot is really all I need to get some ideas flowing. Call me a grandpa, but I prefer pen and paper in these early stages. I’ll write write write write write– let a thought run uninhibited till it runs out of breathing room. It’s easy to get discouraged when bursts of inspiration fail to strike. Eventually, through sheer number of words, something resembling a story will coalesce. Two hours later, I had a pretty good idea and three storyboard pages in hand. I sat down with Justin and pitched it. 

I returned to Edit 9 desk with various holes poked through my concept; in short, it lacked an ending, and I was thinking too ambitiously given the logistics: two weeks to write, cast, direct, shoot, and edit. So I scaled back, developed a completely different idea which was almost fully fleshed out. Mid-pitch, it hit me– this was going to be a shit ton of work. When I finished, Justin gave me a kind of half-smile, half-smirk. He asked me, “what do you care about?” I chewed on that as I walked up the spiral staircase, and checked my phone: almost 5 pm, so I packed my things and headed for the The El. Rarely have I used the first idea as the basis for a final product, but I was frustrated the day hadn’t gone as planned. I hopped on at 2nd street station. Getting out of the office, the feeling the tracks jut against the train, it gave me room to look at my project from a distance, and I decided I’d been approaching this the wrong way, focusing on the concept itself; instead, I should assemble the resources I’d have access to (mainly the actors and the setting) and build the idea from those pieces.

When I write short stories, I tend to gravitate towards realism. So why not work with what I know, and draw from experience in this case, too? First: the talent. Of course, it had to be AK and Liam, two of my closest friends. They’ve been best friends since high school, and and they’re goofballs of the highest magnitude. I was pretty confident that if I experimented with a particular hypothetical scenario involving the two of them, they’d be down to play the roles, they’d respect me as director, and since their characters were largely based on their true selves/relationship, only minor character adjustments were required to fit them to my narrative. Next, the set: two years ago, when we were still in the dorms, AK and Liam roomed with a kid named Nick. We’ve all remained friends, and he now lives with two other guys in this kick-ass apartment (with adjustable mood lighting). The pieces now in place, I set to work on the script and shot list. We shot both scenes in one day, morning first, then night scene later. In the story, the scenes are reversed. AK and Liam took it in stride, though, delivered a great performance and overall, I’m extremely pleased with the final cut of my first piece of fiction filmmaking (s/o to Alex for the super helpful C100 walkthrough).

It felt really good to sink my teeth full force into a project like that. But remember, as an intern, the intern project is not your only responsibility. The intern project is just a job with a two-week deadline. Your daily contribution to JTwo’s workflow is first priority. You have to multitask, wear all the hats, be ready to drop what you’re doing to help where needed. Working on a number of sets these past weeks, it’s humbling to see that no one here is above any one task; as a smaller production company, everyone fills in the gaps as they arise, and there’s a significant amount of overlap across positions.

spray boy

I try not to get ahead of myself, but thus far, my time at JTwo has completely exceeded every one of my expectations. Who knew I’d be spraying then talent with sweat on most sets I’ve worked on? And this is just the beginning. Who knows where my spray bottle will take me next.


Elfreths Alley

JTWO Works With Visit Philadelphia

Visit Philly is known for their tireless efforts to display both hidden and not so hidden gems around the City of Philadelphia.  In an effort to showcase the city’s  food & family atmosphere, we worked closely with Visit Philly to bring the City of Brotherly Love & City of Foodie Love video series to life.  Scenes in the videos were captured during two days of filming at several well known Philadelphia locations such as the Rocky Statue, Elfreth’s Alley,  Tredici & Capogiro among others.  Watch both projects below.


Alex Siwik

JTWO Welcomes Intern Alex Siwik

Addicted to the Process

Alex Siwik


Alex Siwik

I’ve always had an interest in capturing things, ever since I was in sixth grade (back when I would use my dad’s old camcorder to film dorky puppet shows). The interest did not turn into a passion until about four years later when I started filming and editing skateboarding videos. I quickly became addicted to the process of visualization and execution and started filming and editing videos as part of my high school’s telecommunications program.

As a high school kid with a background in music and a new-found passion for content creation, I was definitely a full-time creative dude. However, not once did I ever think I would pursue either of those passions as a career. I was always under the impression that I would magically gain interest in something else that is considered to be more “logical” or realistic to pursue….. That “something else” never came.  

Alex Siwik

So, fast forward a number of years and here I am, pursuing my passion in my final semester of college at Temple University and soon-to-be graduating with a degree in Film & Media Arts. Over the past several years, I have been fortunate enough to shoot and/or edit a number of projects spanning over several varieties. I have developed a love for telling stories and have obtained the basic knowledge and skill sets I need to do what I want to do. I love all aspects of the process, but really have a thing for cinematography. I have evolved into a full-out lighting and camera geek (many times making it obvious in public and confusing/embarrassing my non-film friends and family members), so I guess you could say I’m in this for the long haul.

I want to expand my knowledge and experiences, especially in the professional world, and that is exactly why I am pumped to spend this semester as part of the JTwo team. Creating is all about collaboration, and I am really looking forward to bringing my vision to the table and learning as much as I can along the way here at JTwo Films.