STANDING OUT IN THE CURRENT DIGITAL AGE
How nonprofits can share their mission with video is crucial to spreading an organization’s message with the world. In today’s digital age, video has become an increasingly important tool for organizations to connect with their audience and effectively communicate their message.
The benefits of using video as a communication tool are numerous. Video can help build emotional connections, create a sense of authenticity, and convey information in a more engaging and memorable way. By using video, you can bring your organization’s mission to like and help people understand the impact you are making in the world.
At JTWO, we live by the motto “The Story is Everything”. That’s exactly why video is such a powerful tool for nonprofits. By harnessing the emotional impact of video, organizations can share their stories in engaging and compelling ways, creating a deeper connection with their audience. That emotional connection is crucial for nonprofits as it can drive support and increase engagement for the cause. As a video production company, we bring this mindset to every piece of work we do, ensuring that the story is always at the forefront.
In addition to emotional impact, video also provides a platform for organizations to showcase their work and the impact they are making. By sharing success stories and the impact of their programs, organizations can demonstrate the value of their work and help people understand the difference they are making.
Another benefit of video is its ability to reach a wider audience. With the rise of social media, videos are easily sharable and can reach a large number of people quickly and efficiently. This is especially important for nonprofit organizations as they often have limited resources and need to make the most of every opportunity to reach their audience.
Finally, video can also help with search engine optimization. By incorporating multimedia content into your website, you can improve your search engine ranking and make it easier for people to find your organization online.
Video is a powerful tool for nonprofits to share their mission and the impact they are making in the world. Whether is is used to build emotional connections, showcase your work, reach a wider audience, or improve your online visibility, video is a critical component of any nonprofit organization’s marketing strategy.
In 2010, we launched The Projects That Matter Initiative as a way of using our talents to give back to the world around us. We began partnering with non-profit and social impact organizations within our local community in Philadelphia and donating our time, our equipment and most of all our hearts and minds to help them tell their stories in creative ways they never thought possible.
It wasn’t long until our new initiative surpassed even our wildest dreams. As word spread, we began collaborating with hundreds of organizations around the world and the projects and productions just kept getting bigger and bigger. Soon, we were flying around the world to places like Africa, India and Haiti. We were filming commercials in France or brand films in Scotland and educational content in seemingly every part of the United States, but we never lost sight of our original goal.
That is why to this day, even after more than a decade of projects we are committed now more than ever to give back and leave a legacy of impact.