PROJECT DETAILS

We recently partnered up with LISC Chicago and Walmart Foundation for the second time through our Projects That Matter Initiative. This years Hoops in the Hood tournament was finally taken back to holding games in person since the pandemic. We were tasked with profiling two players, Apple Guerrero and Devin Feliciano who play for the Pilsen neighborhood. Both kids have very unique individual stories about how the Hoops program has given them a safe space to play and how it has helped them excel both on and off the court. Stay tuned for more!

Check out the brand overview video we created for the Hoops in the Hood here to gain insight about how the program helps over 17 Chicago communities each year!


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