Our Production and design teams developed a concept and campaign around taking down the giants of the metal bat industry. Victus as a whole is much smaller than most larger metal bat companies that have been around for decades and we wanted to play that up in a real David vs Goliath showdown. We also wanted to push the concept of the Vandal brand in and of itself which represents Victus’s renegade attitude within the sport.

The production team developed a video campaign that centered around the launch commercial which coincided with the Vandal’s release at retailers around the country such as Dick’s Sporting Goods. We also developed a tech breakdown video to highlight the Vandal’s technological breakthroughs.

Our design team created a series of assets ranging from 3D Models for ads to website design, social media, email blasts and retail assets to apparel, stickers and packaging.