JTWO partners with LISC Chicago & Walmart for latest Hoops in the Hood production


JTWO partners with LISC Chicago & Walmart Foundation for latest Hoops in the Hood production

Philadelphia-based video production company JTWO is proud to partner with LISC Chicago and the Walmart Foundation for their latest project under the Projects That Matter Initiative. This year, the Hoops in the Hood city-wide tournament was able to resume in-person games after a year-long pause due to the COVID-19 pandemic.

JTWO was tasked with profiling two players, Apple Guerrero and Devin Feliciano, who play for the Pilsen neighborhood. The brand video showcases the unique stories of these two players and how the Hoops in the Hood program has given them a safe space to play basketball and has helped them excel both on and off the court.

As a continuation of JTWO’s partnership with LISC Chicago and State Farm on their 13th Annual Hoops in the Hood City Wide Tournament, this project highlights the positive impact the program has on 17 Chicago communities each year. Over the past 13 years, Hoops in the Hood has provided a safe environment for thousands of Chicago kids to play organized basketball games and build positive relationships with peers and adults.

Check out the brand overview video JTWO created for Hoops in the Hood here to gain insight into how this program is making a difference in the lives of young people in Chicago. With their mission to highlight important social and cultural initiatives, JTWO is committed to telling stories that matter and making a positive impact in communities through their work.