AddyAwards

JTWO Wins 2 Golds, Silver at Addy Awards

2017 Addy Awards

Our team picked up some more hardware Thursday night at the 2017 Philadelphia American ADDY Awards for our :30 AXE Bat: Axe Academy Commercial.  The spot won Gold for Best Cinematography & Best Editing while also picking up a Silver for best Regional/National Television Commercial.  Our Axe Bat: Axe Academy project also recently won Best Video Editing at the 2017 Louix Awards.  The Axe Bat: Axe Academy Commercial was written and directed by our Principal Creative Director, Justin Jarrett and Executive Produced by Travis Capacete, Jelani Thomas in conjunction with Will Redmond and our sports arm, FullCircle Intermedia.

About the American Advertising ADDY® Awards

Sponsored by the American Advertising Federation, the American Advertising ADDY® awards honors excellence in advertising and cultivates the highest creative standards in the industry. Nationally, over 60,000 entries are submitted annually. The competition begins at the local level with the Philly Ad Club and 210 AAF member chapters nationwide. Local winners proceed to 14 regional competitions and those winners go on to the national finals. Entries must begin at the local level. All Gold winners are automatically forwarded to the regional competition.


Louix_Awards

JTWO Wins Best Video Editing at Louix Awards

2017 ANNUAL ADCP LOUIX AWARDS

Our team recently picked up some hardware at the 2017 Annual ADCP Louix Awards held at the Ballroom at the Ben for Best Video Editing for our :30 AXE Bat: Axe Academy Spot.

Behind the Scenes


Bill Kirner

Intern Hall of Fame - Bill Kirner

Intern Hall of Fame


One of our proudest achievements has been the creation and establishment of one of Philadelphia’s top Internship Programs. Our interns are challenged, pushed and encouraged to create meaningful pieces that challenge the status quo throughout the course of JTWO.U (similar to Trump U, but not 😉 )

Over the coming weeks, we will be showcasing some of our top interns from the past year.  This week’s honoree is the talented William “Bill” Kirner.


William “Bill” Kirner

Delaware Valley University

Bill was a summer 2016 intern with a passion for creative storytelling and a desire to get involved in the film industry.  Prior to his time at JTwo, Bill had a multitude of experiences including serving our country in the United States Military.  During his time with us, Bill was able to show an immediate knack for set work on our AXE Bats shoot and parlayed his ability on set into a full time job at Expressway Grips.

To learn more about Bill, check out the video below!

Bill Kirner


Year to Remember

A Year to Remember

A Year to Remember


Eight years. It has been eight years since we began this journey and each and every year the stories get bigger, the stage gets brighter and we get more excited about what comes next. However, it is not lost on us that none of this would be possible without all of you. You continue to trust us with your stories and the stories of those dearest to you. Today, we honor you…thank you for another incredible year!


Kyle

Fred’s Footsteps: 2016

Fred’s Footsteps: 2016 Year In Review


This year as part of our Projects That Matter Initiative we had the amazing opportunity to work with Fred’s Footsteps and the families they help. It was an absolute honor to be a part of their best year yet and share their story!

They served over 100 families in the Philadelphia region and provided $625,000 to the community.


Ask, Listen, Learn

Ask, Listen, Learn


Yesterday, The Foundation for Advancing Alcohol Responsibility (FAAR) launched a new, cutting-edge, digital program for teachers, parents, school counselors, nurses, and more! This comprehensive, seven-part animated series and corresponding lesson plans are designed to teach kids about what the brain does, what alcohol does to it, and what THAT does to them.

Ask, Listen, Learn’s new science-based content aligns with National Health Education Standards, Common Core State Standards, and Next Generation Science Standards, ensuring the tools connect with curriculum teachers are already using. This alignment also ensures the resources can be used in multiple classroom settings, such as science and health classes. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) reviewed the program content and found it to be consistent with currently available science.

The Project

We had the pleasure of working with both FAAR and several DC based school staff members to create the video below on the value of the Ask, Listen, Learn program.  The video discusses the need for Ask, Listen, Learn and examines how the program has helped to improve conversations between  students and their parents about alcohol.


Jake Price

Relapse

Week 1 Blog


My first assignment at Jtwo was to create a short film about the other intern, Brian. Justin talked to us about doing something more than just a simple ‘about me’ type video that was unmemorable: “Hi, my name is Jake and I love it here at Jtwo! I got interested in TV and Film when I was-” *yawn*. The goal here was to take the subject, in my case Brian, and to find a story that people could connect with. Justin stressed that we should find an audience and reach out to them; this film needed to carry a message, and it needed to know who to deliver it to. So now, at the end of this process, I’m looking back at how the PSA “Relapse” came to be.

It all started with Brian and I sitting down and having a deep discussion about our lives. I wrote down everything we talked about and started piecing it together, connecting dots, drawing lines between different parts of his life (read: A Beautiful Mind) to find a story worth telling.

I originally focused on telling the story of Brian, the guy who made it to this point in his life because of a bunch of experiences that shaped him, including his history with drugs, getting a job in the entertainment industry, going to community college, meeting his girlfriend, and taking classes at Rowan that helped him decide he love documentary-making. I brought it to Justin. Scrap the idea. Rather, cut the fat – The story doesn’t have to be about why or how Brian got to Jtwo. Find a story that features Brian, but goes way deeper in meaning. So I trimmed down, cutting out anything that explained why he loves tv and film. I cut out school. The theme that hit harder and felt like something I could really work with was addiction.

I rewrote the script two more times until I had something good. I thought, “what if I could still incorporate his love for tv and documentaries?” He told me how as s child he loved watching National Geographic. So, the first shot in my film about Brian was just that – National Geographic. It served a purpose for the story, but using a NG clip felt like the right personal touch, something subliminal for me or Brian, but not for the audience.

Brian’s girlfriend let us shoot at her apartment. The whole shoot was done in one afternoon. I bought an old CRT TV from a thrift store (points for dedication). We blocked every window we could to get the room as dark as possible. I then placed one light right in front of the TV facing Brian. We used no other lights whatsoever for this shoot, which worked out really well (albeit unconventional, don’t try this at home kids). I had him do a bunch of different gestures and had him just sit staring into the (probably blinding) light for a while as I got different angles around him. We did a few shots of him grabbing the bottle and voila, I had my footage. We also did his voiceovers that same day and I brought it all back to Jtwo and loaded it into the computer.

I liked the concept of him reflecting on his life, while also literally reflecting back to the television. I had been gathering footage for a few days already from different online sources to use as the TV content. I wanted it to feel real, so I needed to have the TV be like a single camera shot I could cut to, meaning that at any time there needed to be something on the screen. I made a copy of my script and broke it down line by line, finding footage that matched each line so the TV would reflect what he was saying. I downloaded all the videos I found and started editing everything together.

I first lined up the voiceovers and the shots of Brian. I wanted him to match his VO. Once I had my radio edit (audio-focused edit) complete, I started adding in TV clips to line up. Once all the TV clips were ready, I exported them into After Effects to give them their realistic TV-look. I used a video I shot at Brian’s girlfriend’s of the TV turning on and off as reference for the TV monitor and made it look like these web videos were actually playing on the TV. I bought it back into Premiere when I was done and did work on the audio and sound design (the whooshes, muffled tv sounds, reverb when you hear his thoughts, etc.). I made a few more tweaks from there, but that was basically it.

I remember a few clips of Brian accidentally worked great, like one where I said something to him and he let out a small smile (first thought: ‘bad take, don’t use it’). It was perfect to match up with when he said that taking Vicodin made him, “feel… better.” The credits were also fun to make, since I already had the idea of showing the definition of the word relapse. I thought it would be a perfect name for the video, to I left the title up, going through the rest of the credits to show this wasn’t just a definition – but the name of the film.

This was a really fun and satisfying project to work on, and if this is just an inkling of a taste of what’s to come here at Jtwo, I can’t wait for what I get to work on next!

Until next time,

– Jake From State Farm

[TL:DR] I made a short film. I tell you how I did it.

Jake Price
Jake Price
Jake Price Blog Post

hero

Be a Hero. End Impaired Driving Spot Launches

Our Projects That Matter Initiative continues its partnership with Responsibility.org with the launch of their new "Heroes" Campaign.


Be A Hero. End Impaired Driving

Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.

In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.

The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.


YMCA

Projects That Matter welcomes the YMCA

YMCA

Projects That Matter welcomes the YMCA


Our Projects That Matter Initiative is proud to announce a new partnership with the YMCA of the USA (Y-USA) to produce a 7 video series shot on location around the United States beginning this fall.

YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children—regardless of age, income or background—to nurture the potential of children and teens, improve the nation’s health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change.  Additional information about the Y’s impact can be found on ymca.net

Headquartered in Chicago, the role of Y-USA is to strengthen its member associations’ ability to effectively carry out the Y’s mission in their communities and partner with all Ys to achieve the movement’s collective goals and priorities.


More Than Just Video

WORKING WITH c.i. Squared


Many of you know us as a Video Production company – which we absolutely are! However, we are also so much more. More often than not, we are a one stop shop for most of our clients. We concept, write, and create creative campaigns, but then also have the bandwidth to create all of the content to back up our ideas.

A great example of this was our recent work with leadership development and sales training company,  c.i. squared.  They are brought into Fortune 500 companies such as SAP and Johnson & Johnson to help train and develop executive level employees. When they first came to us they thought that even though their training technics were cutting-edge their supporting marketing material was a step behind. Our job was  to change that through a company rebrand.

We started with their story.

Our story guru, Mika Maloney spent a month pouring over data and working with c.i. squared’s founders to craft their brand platform. From there, our graphic designers created a new brand identity. We started with their logo, then all of their print and handout materials such as business cards, envelopes, and presentation collateral. We even overhauled a 100 slide presentation deck to fit their new direction. Then came their brand new website and videos to be incorporated into their site. Each one of these items, down to the last detail plays a role in telling their story. We made sure that every sentence, every frame, every pixel worked in unison with the next. That is why we call ourselves “cross-platform” storytellers.

OUR WORK WITH JUSTIN, TRAVIS AND THE ENTIRE JTWO FILMS HAS ALREADY BEGUN TO SHOW AN IMPACT TO OUR BUSINESS.  WITH THEIR VISUAL STORYTELLING, JTWO CREATED A HIGH-END BRAND IMAGE THAT IS HELPING US DIFFERENTIATE FROM OUR COMPETITORS.NOT ONLY ARE THE FINAL PRODUCTS THAT JTWO DELIVERED TO US CUTTING EDGE (WEBSITE, LOGO, PRESENTATION MATERIALS, AND OUR 90 SECOND COMMERCIAL) BUT WITH THEIR GUIDANCE, WE ALSO CRYSTALIZED OUR MESSAGE, POSITIONING AND STORY.

CHRISTINE MILES, CO-FOUNDER AND CHIEF ARCHITECT, CI SQUARED.