Kyle

Fred’s Footsteps: 2016

Fred’s Footsteps: 2016 Year In Review


This year as part of our Projects That Matter Initiative we had the amazing opportunity to work with Fred’s Footsteps and the families they help. It was an absolute honor to be a part of their best year yet and share their story!

They served over 100 families in the Philadelphia region and provided $625,000 to the community.


Ask, Listen, Learn

Ask, Listen, Learn


Yesterday, The Foundation for Advancing Alcohol Responsibility (FAAR) launched a new, cutting-edge, digital program for teachers, parents, school counselors, nurses, and more! This comprehensive, seven-part animated series and corresponding lesson plans are designed to teach kids about what the brain does, what alcohol does to it, and what THAT does to them.

Ask, Listen, Learn’s new science-based content aligns with National Health Education Standards, Common Core State Standards, and Next Generation Science Standards, ensuring the tools connect with curriculum teachers are already using. This alignment also ensures the resources can be used in multiple classroom settings, such as science and health classes. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) reviewed the program content and found it to be consistent with currently available science.

The Project

We had the pleasure of working with both FAAR and several DC based school staff members to create the video below on the value of the Ask, Listen, Learn program.  The video discusses the need for Ask, Listen, Learn and examines how the program has helped to improve conversations between  students and their parents about alcohol.


Jake Price

Relapse

Week 1 Blog


My first assignment at Jtwo was to create a short film about the other intern, Brian. Justin talked to us about doing something more than just a simple ‘about me’ type video that was unmemorable: “Hi, my name is Jake and I love it here at Jtwo! I got interested in TV and Film when I was-” *yawn*. The goal here was to take the subject, in my case Brian, and to find a story that people could connect with. Justin stressed that we should find an audience and reach out to them; this film needed to carry a message, and it needed to know who to deliver it to. So now, at the end of this process, I’m looking back at how the PSA “Relapse” came to be.

It all started with Brian and I sitting down and having a deep discussion about our lives. I wrote down everything we talked about and started piecing it together, connecting dots, drawing lines between different parts of his life (read: A Beautiful Mind) to find a story worth telling.

I originally focused on telling the story of Brian, the guy who made it to this point in his life because of a bunch of experiences that shaped him, including his history with drugs, getting a job in the entertainment industry, going to community college, meeting his girlfriend, and taking classes at Rowan that helped him decide he love documentary-making. I brought it to Justin. Scrap the idea. Rather, cut the fat – The story doesn’t have to be about why or how Brian got to Jtwo. Find a story that features Brian, but goes way deeper in meaning. So I trimmed down, cutting out anything that explained why he loves tv and film. I cut out school. The theme that hit harder and felt like something I could really work with was addiction.

I rewrote the script two more times until I had something good. I thought, “what if I could still incorporate his love for tv and documentaries?” He told me how as s child he loved watching National Geographic. So, the first shot in my film about Brian was just that – National Geographic. It served a purpose for the story, but using a NG clip felt like the right personal touch, something subliminal for me or Brian, but not for the audience.

Brian’s girlfriend let us shoot at her apartment. The whole shoot was done in one afternoon. I bought an old CRT TV from a thrift store (points for dedication). We blocked every window we could to get the room as dark as possible. I then placed one light right in front of the TV facing Brian. We used no other lights whatsoever for this shoot, which worked out really well (albeit unconventional, don’t try this at home kids). I had him do a bunch of different gestures and had him just sit staring into the (probably blinding) light for a while as I got different angles around him. We did a few shots of him grabbing the bottle and voila, I had my footage. We also did his voiceovers that same day and I brought it all back to Jtwo and loaded it into the computer.

I liked the concept of him reflecting on his life, while also literally reflecting back to the television. I had been gathering footage for a few days already from different online sources to use as the TV content. I wanted it to feel real, so I needed to have the TV be like a single camera shot I could cut to, meaning that at any time there needed to be something on the screen. I made a copy of my script and broke it down line by line, finding footage that matched each line so the TV would reflect what he was saying. I downloaded all the videos I found and started editing everything together.

I first lined up the voiceovers and the shots of Brian. I wanted him to match his VO. Once I had my radio edit (audio-focused edit) complete, I started adding in TV clips to line up. Once all the TV clips were ready, I exported them into After Effects to give them their realistic TV-look. I used a video I shot at Brian’s girlfriend’s of the TV turning on and off as reference for the TV monitor and made it look like these web videos were actually playing on the TV. I bought it back into Premiere when I was done and did work on the audio and sound design (the whooshes, muffled tv sounds, reverb when you hear his thoughts, etc.). I made a few more tweaks from there, but that was basically it.

I remember a few clips of Brian accidentally worked great, like one where I said something to him and he let out a small smile (first thought: ‘bad take, don’t use it’). It was perfect to match up with when he said that taking Vicodin made him, “feel… better.” The credits were also fun to make, since I already had the idea of showing the definition of the word relapse. I thought it would be a perfect name for the video, to I left the title up, going through the rest of the credits to show this wasn’t just a definition – but the name of the film.

This was a really fun and satisfying project to work on, and if this is just an inkling of a taste of what’s to come here at Jtwo, I can’t wait for what I get to work on next!

Until next time,

– Jake From State Farm

[TL:DR] I made a short film. I tell you how I did it.

Jake Price
Jake Price
Jake Price Blog Post

hero

Be a Hero. End Impaired Driving Spot Launches

Our Projects That Matter Initiative continues its partnership with Responsibility.org with the launch of their new "Heroes" Campaign.


Be A Hero. End Impaired Driving

Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.

In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.

The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.


More Than Just Video

WORKING WITH c.i. Squared


Many of you know us as a Video Production company – which we absolutely are! However, we are also so much more. More often than not, we are a one stop shop for most of our clients. We concept, write, and create creative campaigns, but then also have the bandwidth to create all of the content to back up our ideas.

A great example of this was our recent work with leadership development and sales training company,  c.i. squared.  They are brought into Fortune 500 companies such as SAP and Johnson & Johnson to help train and develop executive level employees. When they first came to us they thought that even though their training technics were cutting-edge their supporting marketing material was a step behind. Our job was  to change that through a company rebrand.

We started with their story.

Our story guru, Mika Maloney spent a month pouring over data and working with c.i. squared’s founders to craft their brand platform. From there, our graphic designers created a new brand identity. We started with their logo, then all of their print and handout materials such as business cards, envelopes, and presentation collateral. We even overhauled a 100 slide presentation deck to fit their new direction. Then came their brand new website and videos to be incorporated into their site. Each one of these items, down to the last detail plays a role in telling their story. We made sure that every sentence, every frame, every pixel worked in unison with the next. That is why we call ourselves “cross-platform” storytellers.

OUR WORK WITH JUSTIN, TRAVIS AND THE ENTIRE JTWO FILMS HAS ALREADY BEGUN TO SHOW AN IMPACT TO OUR BUSINESS.  WITH THEIR VISUAL STORYTELLING, JTWO CREATED A HIGH-END BRAND IMAGE THAT IS HELPING US DIFFERENTIATE FROM OUR COMPETITORS.NOT ONLY ARE THE FINAL PRODUCTS THAT JTWO DELIVERED TO US CUTTING EDGE (WEBSITE, LOGO, PRESENTATION MATERIALS, AND OUR 90 SECOND COMMERCIAL) BUT WITH THEIR GUIDANCE, WE ALSO CRYSTALIZED OUR MESSAGE, POSITIONING AND STORY.

CHRISTINE MILES, CO-FOUNDER AND CHIEF ARCHITECT, CI SQUARED.


Working with FCCLA


As part of our Projects That Matter Initiative, we recently had the opportunity to partner with Family, Career and Community Leaders of America (FCCLA) to create their first national TV commercial. The extended :60 version also debuted at their Annual National Leadership Conference in San Diego.

Family, Career and Community Leaders of America is a nonprofit national career and technical student organization for young men and women in Family and Consumer Sciences education in public and private school through grade 12. Since 1945, FCCLA members have been making a difference in their families, careers, and communities by addressing important personal, work, and societal issues while expanding their leadership potential. FCCLA offers opportunities for members to explore career pathways while developing skills for life necessary in both the home and workplace.

If you are a non-profit and you are interested in learning more about our Projects That Matter Initiative please visit our site by clicking the button below.

Visit the Projects That Matter Site


EulumDesign

Light um Up

EULUM DESIGN


We recently had the opportunity to work with UK based Lighting Design company, Eulum Design.

We built Eulum’s website a few years ago, but it was time for an upgrade and they came back to our team to make it happen.

As we covered in our last post, we are so much more than just a video production company – we build websites, design campaigns, and craft stories. This project called for it all. We rebuilt their website from the ground up based on super specific criteria based on how Eulum operates in order to meet their needs. We also shot and produced brand videos that were incorporated throughout their website. We even designed an entire Trade Show Booth for their LIGHTFAIR International 2016 at the San Diego Convention Centre.


Axe Bats Commercial

Our partner company FullCircle Intermedia was recently tasked with creating the first commercial tv spot for the revolutionary, AXE Bats. Axe is a Seattle based baseball bat manufacturer owned by the legendary, Baden Sports.
Read more


Finley Untamed Gameday

Finley Untamed: "Gameday"

In this Episode: Green Bay Packer’s Tight End, Jermichael Finley’s season takes an unexpected turn as he suffers a dangerous injury and is forced to miss his game on Monday Night Football VS the Chicago Bears. This episode takes us through Jermichael’s Gameday as his journey back to the field begins….

Finley Untamed is a web series that chronicles the unique and talented, yet often misunderstood Jermichael Finley, Green Bay Packers, as he navigates the rigors of the NFL offseason, media and his never ending pursuit of becoming one of the greatest tight ends to ever play the game.


Kurt-Coleman-Playing-It-Forward

PLAYING IT FORWARD with Kurt Coleman- PART ONE "Going Home"

As part of our mission to tell Kurt’s story we travelled back to his hometown in Ohio and documented the trip…this is Part One of PLAYING IT FORWARD with Kurt Coleman