We teamed up with LA based agency, 96andX, for a new  City Fitness Philadelphia campaign by launching a series of new commercials and photography shot at City Fitness’s center city location here in Philadelphia. 

The campaign, directed by JTWO’s Justin Jarrett, was part of a  post-pandemic push to encourage people to trade in their home workouts for a new City Fitness Membership and re-engage with the fitness community as a whole with all of the classes the fitness chain has to offer. JTWO was chosen to work alongside 96andX to develop, shoot and edit the commercial as well as capture campaign photography to be used for Billboards and Social Media Activations throughout the summer.

The spots featured social media influencer, Cami Nwokedi and actors Sam Iannone and Joshua Hanrahan as well as members of City Fitness’s Staff. ““The staff at City Fitness was beyond helpful and incredibly fun to collaborate with –  they understood the objective and gave us the space we needed to operate in order to create a fun, quick-hitting spot with so many unique setups throughout the day. From having our DP roll around on a segway with a Movi to utilizing a giant jib during multiple setups –  they really gave us the freedom to be creative on set and come out with the best possible commercial in a short period of time” notes JTWO Producer, Conor Hare.


Client: City Fitness
Agency: 96ANDX
Production: JTWO

We teamed up with LA based Agency 96andX to produce a new City Fitness Philadelphia Commercial to showcase Philly’s hottest workout scene.