penn relays

JTWO Set to Produce 125 Years of Penn Relays Documentary

penn relays

In 2019 our team is partnering with the University of Pennsylvania to produce a feature length documentary celebrating 125 years of Penn Relays, the longest uninterrupted collegiate track and field event in the history of sport. At the start of Penn Relays in 1895, the audience has grown from a mere 5,000 speculators to over 113,000, residing as the most watched meet in the world, aside from the Olympics and World Championship.

As the first invitational track meet to welcome all races and schools, the Penn Relays have played a monumental role in both the culture of Philadelphia and the entire country by requiring acceptance for all athletes, and encouraging institutions to reevaluate the way they handle racism. As Philadelphia natives, our team is beyond grateful for the opportunity to commemorate a world renowned event that changed the history of our beloved city.

 “As I look back now, I realize that the Relays we thus created made track training and competition not only more enjoyable but more significant as well.  Now four runners join for a common purpose: team victory. Individual effort is still present but it is individual effort within and for the team.  If the team wins, each runner wins; if the team loses, each runner loses.  This is a great idea, the very essence of our American democracy, especially since this idea always ends in action, not in mere words. This is, I believe, the great value of relay running.”

Frank Ellis, Creator of Penn Relays


janssen immunology

JTWO Produces New Addition to Janssen Storyteller Series

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Following the launch of the Janssen Immunology story, Janssen challenged us to create a way to continue the next chapter by creating a series of videos highlighting the hardworking scientists dedicated to innovation for people living with and susceptible to immune diseases for the Janssen Global channel. With every project comes a new and unique story of vulnerability and strength that ultimately brings us closer to the inspiring journeys of their people.

In this year’s Storyteller Series video, you meet Shawn and Marisa, two different people with two different stories who are united in their mission to transform the lives of people living with Lupus, together.


julie_foudy

JTWO Works with Pro-Soccer Star Julie Foudy

We recently partnered with our long time client FAAR (Foundation for Advancing Alcohol Responsibility) and U.S. Women’s National Team soccer star Julie Foudy to highlight the importance for young women to become leaders on and off the field. As captain of the National Team for 13 of the 17 years she played, Foudy understands the value in educating young women and continues to shed support through her Julie Foudy Sports Leadership Academy, where she helps girls to overcome insecurities and use sports to build leadership skills .

ally_bank

Our crew was able to team up with Julie Foudy, yet again for a spot with Ally Bank. Foudy and Ally’s CMO discussed saves on AND off the field in honor of this year’s International Champion’s Cup.

This project was made possible through our Projects That Matter Initiative. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.


home run derby

JTWO Partners with Victus to Photograph Bryce Harper Bat

home run derby

Our team partnered with Victus to photograph their newest limited edition V243 Pro Reserve created “by the people, for the people”…(Bryce Harper that is). Yep, that’s right, the Home Run Derby Champion let freedom ring, swinging Victus for the 2018 MLB Home Run Derby! Considering this could be Harper’s final season with the Washington Nationals, we were happy to be a part of the experience.

In the Press


Victus Grit Series

JTWO Redefines Victus Grit Series Brand

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Victus is one of the leading wooden bat manufacturers in the world and used by Major League Players across America. So when they tasked us with expanding their product offerings and redefining their brand, we jumped at the chance.  Series, named after the Victus Grit Matte Bats was the first product category to launch.  The Grit Series took inspiration from the military and was designed with a utilitarian approach to offseason training. Every article of apparel or piece of gear would be inspired by this as we moved into the design phase.  Along with design, we produced several spots for a pre-launch Social Media campaign.  Check out the full length spot below.


JTWO's Incubator Project Presents "Plato's Closet"

Directed by Ian Schobel

I relish the rare opportunities to work on creative projects with absolute autonomy. Most of us interns are accustomed to developing our ideas in an academic setting, with lengthy rubrics that sometimes stifle our best ideas. JTwo’s intern project guidelines were barebones and direct: in more or less words, tell a kick-ass story, and keep it short.

Project Breakdown

From my study abroad film to a smorgasbord of videos for The Temple News, I’ve shot and edited most of my recent work through a documentarian/explanatory lens. It was time to break out of that groove and try working in fiction. I brainstormed for an hour or two and drafted a storyboard for my first pitch with Justin. My writing background betrayed me here; it lacked a concrete structure, and was just too ambitious given the two weeks I had to write, cast, direct, shoot, and edit. Putting words to paper, I’m not bound by anything but the limits of my imagination. So if I want to put a dozen on hang gliders above Dubai, it’s done. I just did it. That doesn’t exactly translate to film.

So when I left the office later that day (after pitching a completely different idea, which was also shot down) it gave me room to look at my project from a distance, and I decided I’d been approaching this the wrong way, focusing on the concept itself; instead, I should assemble the resources I’d have access to (mainly the actors and the setting) and build the idea from those pieces.

First: the talent. That was easy: it had to be AK and Liam, two of my closest friends. They’ve been best friends since high school, and they’re goofballs of the highest magnitude. I was pretty confident that if I experimented with a particular hypothetical scenario involving the two of them, they’d be down to play the roles, they’d respect me as director, and since their characters were largely based on their true selves/relationship, only minor character adjustments were required to fit them to my narrative. Next, the set: two years ago, when we were still in the dorms, AK and Liam roomed with a kid named Nick. We’ve all remained friends, and he now lives with two other guys in this kick-ass apartment (with adjustable mood lighting). The pieces now in place, I set to work on the script and shot list. We shot both scenes in one day, morning first, then night scene later. In the story, the scenes are reversed. AK and Liam took it in stride, though, and delivered a great performance. It took a few days to cut everything together, design a horror movie soundscape, play with levels, find the right music, color correct, and so on and so forth; and overall, I’m extremely pleased with the final cut of my first piece of fiction filmmaking (s/o to Alex for the super helpful C100 walkthrough). 

Meet the Director

Ian is a writer and filmmaker. He lives by a simple creed: learn the basics and find your own way. He aims to work internationally, write short story collections, and one day–teach.

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

Learn More


ADCP

JTWO Partnering with ADCP

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In September 2017, our co-founder and principal business director joined the board of the Art Directors Club of Philadelphia as Film Chair. Now, JTwo is officially teaming up with the ADCP as a partnering sponsor.

One of our first projects together is collaborating to produce the open for the 2018 Louix Awards, an advertising awards show hailed as “the Academy Awards on Acid”, a celebration of the outstanding work of Philadelphia’s most creative visual artists, producers, directors, and abstract thinkers.

This year’s show will take place at the Sugarhouse Casino on February 22ndClick here to buy tickets!


Elfreths Alley

JTWO Works With Visit Philadelphia

Visit Philly is known for their tireless efforts to display both hidden and not so hidden gems around the City of Philadelphia.  In an effort to showcase the city’s  food & family atmosphere, we worked closely with Visit Philly to bring the City of Brotherly Love & City of Foodie Love video series to life.  Scenes in the videos were captured during two days of filming at several well known Philadelphia locations such as the Rocky Statue, Elfreth’s Alley,  Tredici & Capogiro among others.  Watch both projects below.


JTWO Launches back to school project with Responsibility.org and Simone Biles

We recently teamed up with Olympic Gold Medalist Simone Biles and Responsibility.org to talk to kids about the pressures during back to school season in Washington, DC. Simone shared tips for saying YES to a healthy lifestyle and NO to underage drinking.  ABC’s Dancing with the Stars also tagged along as they visited students at Arlington Science Focus School and Capitol Hill  as part of their Ask, Listen Learn Program.

This is the second project we teamed up with Simone and Responsibility.org to Producer that as part of our Projects That Matter Initiative. See the other HERE.

This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.


JTWO Partners with Victus Sports

Once again, we’ve partnered with Victus Sports as part of our FullCircle Intermedia Initiative to takeover Marketing duties for the upcoming MLB season. Our team is set to handle product photo shoots, commercials, web-series, Ads and clothing designs to Victus’s ever-expanding line.

Victus Sports in affiliation with Marucci Sports is one of the leading Professional Wood Baseball Bat Companies in the world.