Work Featured on Fred's Footsteps New Website

Work Featured on Fred's Footsteps New Website

Fred’s Footsteps has recently launched their new website which features several projects that we have created together.  Their organizational mission is to help working families stay on their feet through a child’s illness or injury and also direct financial assistance for non-medical expenses, such as household bills, to make up for gaps in income as well as one-time extraordinary expenses, like medical equipment or home modifications.

Click the link below to see their new site and head to “Families We’ve Helped” section to see our work.


Janssen

Team Travels to San Diego

Team Travels to San Diego

Our team recently travelled to San Diego, CA to continue the Janssen Immunology Storyteller Series.

With the help of Janssen Immunology + Tonic Life Communications we have been documenting the stories of some of their employees in an ongoing series on the Janssen Global channel.


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A Day with Simone Biles in DC

With Alcohol Awareness Month coming to a close, our team made one last trip to Washington, D.C. to tag along with Olympic Gold Medalist, Simone Biles and Responsibility.org as well as special guest, ABC’s Dancing with the Stars as they visited students at Arlington Science Focus School and Capitol Hill to help raise awareness about the dangers of underage drinking.

This is the second project to this month that we had the opportunity to produce with Simone and Responsibility.org as part of our Projects That Matter Initiative.

Stay tuned for the video projects!


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Shaq + Responsibility.org March Madness

Our team travelled to the NBA’s Turner Studios to capture former NBA superstar Shaquille O’Neal as he once again teamed up with the Foundation for Advancing Alcohol Responsibility to promote responsible drinking to those planning to drink while their favorite teams are shooting hoops during March Madness.

Responsibility.org created the Virtual Bar to educate of-age adults about responsible drinking whether hosting or attending parties where alcohol is served. It’s all about understanding what it actually means to drink responsibly and, if you choose to drink, how to know your limits.

The Virtual Bar can help explain how different factors affect your blood-alcohol concentration or BAC on an individual level and can also can help you see how your night could go depending on the food you eat, the water you drink throughout the night, and other important variables. The tool is available on line and can also be downloaded as a free app.

The Virtual Bar is available for free from the iTunes App and Google Play stores and is also available online at Responsibility.org/VirtualBar


Launching Janssen Storytellers Series

With the help of Janssen Immunology + Tonic Life Communications we have recently helped launch The Janssen Immunology Storytellers series on the Janssen Global channel!

We’re proud to share the story of Brian, one of Janssen Immunology’s scientists who is dedicated to innovation for people living with and susceptible to immune diseases.


Simone_Biles

Working with Simone Biles + Ask Listen Learn

Ask, Listen Learn: Simone Biles + USA Attorney General PSA


Our team recently had the opportunity to film twenty one PSA’s for Ask, Listen Learn featuring Olympic Gold Medalist and Dancing with the Stars ContestantSimone Biles along with numerous prominent United States Attorney Generals aimed at helping educate parent’s on how they can help their kid’s say “yes” to a healthy lifestyle and “no” to underage drinking. Simone is the newest Superstar to join Ask, Listen Learn, a program that the Foundation for Advancing Alcohol Responsibility (Responsibility.org), a national not-for-profit dedicated to fighting drunk driving and underage drinking, developed alongside a team of educators and organizations specializing in middle school-aged students.

The PSA’s to be completed over the course of the next month were written and directed by our Principal Creative Director, Justin Jarrett. This is one of several projects we have worked on with Ask, Listen Learn and The Foundation for Alcohol Responsibility. Stay tuned for the full spot…


hero

Be a Hero. End Impaired Driving Spot Launches

Our Projects That Matter Initiative continues its partnership with Responsibility.org with the launch of their new "Heroes" Campaign.


Be A Hero. End Impaired Driving

Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.

In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.

The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.


YMCA

Projects That Matter welcomes the YMCA

YMCA

Projects That Matter welcomes the YMCA


Our Projects That Matter Initiative is proud to announce a new partnership with the YMCA of the USA (Y-USA) to produce a 7 video series shot on location around the United States beginning this fall.

YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children—regardless of age, income or background—to nurture the potential of children and teens, improve the nation’s health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change.  Additional information about the Y’s impact can be found on ymca.net

Headquartered in Chicago, the role of Y-USA is to strengthen its member associations’ ability to effectively carry out the Y’s mission in their communities and partner with all Ys to achieve the movement’s collective goals and priorities.


More Than Just Video

WORKING WITH c.i. Squared


Many of you know us as a Video Production company – which we absolutely are! However, we are also so much more. More often than not, we are a one stop shop for most of our clients. We concept, write, and create creative campaigns, but then also have the bandwidth to create all of the content to back up our ideas.

A great example of this was our recent work with leadership development and sales training company,  c.i. squared.  They are brought into Fortune 500 companies such as SAP and Johnson & Johnson to help train and develop executive level employees. When they first came to us they thought that even though their training technics were cutting-edge their supporting marketing material was a step behind. Our job was  to change that through a company rebrand.

We started with their story.

Our story guru, Mika Maloney spent a month pouring over data and working with c.i. squared’s founders to craft their brand platform. From there, our graphic designers created a new brand identity. We started with their logo, then all of their print and handout materials such as business cards, envelopes, and presentation collateral. We even overhauled a 100 slide presentation deck to fit their new direction. Then came their brand new website and videos to be incorporated into their site. Each one of these items, down to the last detail plays a role in telling their story. We made sure that every sentence, every frame, every pixel worked in unison with the next. That is why we call ourselves “cross-platform” storytellers.

OUR WORK WITH JUSTIN, TRAVIS AND THE ENTIRE JTWO FILMS HAS ALREADY BEGUN TO SHOW AN IMPACT TO OUR BUSINESS.  WITH THEIR VISUAL STORYTELLING, JTWO CREATED A HIGH-END BRAND IMAGE THAT IS HELPING US DIFFERENTIATE FROM OUR COMPETITORS.NOT ONLY ARE THE FINAL PRODUCTS THAT JTWO DELIVERED TO US CUTTING EDGE (WEBSITE, LOGO, PRESENTATION MATERIALS, AND OUR 90 SECOND COMMERCIAL) BUT WITH THEIR GUIDANCE, WE ALSO CRYSTALIZED OUR MESSAGE, POSITIONING AND STORY.

CHRISTINE MILES, CO-FOUNDER AND CHIEF ARCHITECT, CI SQUARED.


fccla psa

Working with FCCLA


As part of our Projects That Matter Initiative, we recently had the opportunity to partner with Family, Career and Community Leaders of America (FCCLA) to create their first national TV commercial. The extended :60 version also debuted at their Annual National Leadership Conference in San Diego.

Family, Career and Community Leaders of America is a nonprofit national career and technical student organization for young men and women in Family and Consumer Sciences education in public and private school through grade 12. Since 1945, FCCLA members have been making a difference in their families, careers, and communities by addressing important personal, work, and societal issues while expanding their leadership potential. FCCLA offers opportunities for members to explore career pathways while developing skills for life necessary in both the home and workplace.

If you are a non-profit and you are interested in learning more about our Projects That Matter Initiative please visit our site by clicking the button below.

Visit the Projects That Matter Site