Up Next: Maria Cantu



Director Maria Cantu

Our newest Director, Maria Cantu, might just be our best yet (sorry, Justin)! A product of our [INC]ubator Project, Maria has burst onto the scene in the past twelve months directing and editing projects for brands and clients and the results have been nothing short of spectacular.


We sat down for a quick Q&A to see what makes her tick.

You recently won a Best in Show ADDY Award for your work on your short film, Barre None, what did that mean to you?

I had never been more proud than when Barre None won this award. I was so happy to be able to bring home the gold to my team, who I was so grateful to for helping me make this as beautiful as it is. The entire process of creating this video is something that I’ll cherish forever.

How did you end up at JTWO?

I needed to do a fake internship application for an assignment at Temple, so I looked up “Philadelphia film companies” on Google. Thirteen companies into my search, I clicked on “JTWO Films.” After a minute on the website I was thinking how cool it would be to work with them, and once I saw the pictures of puppies, I was sold. So, I decided to actually send in my application. It was the first and only internship I ever applied for… I never left.

Barre None

Directed by Maria Cantu
The [INC]ubator Project

In her short documentary, Maria tells the captivating and beautiful story of a young ballerina who is able to push through the harsh realities and overbearing pressures of the dancing world with unconditional love for the art.


What’s it been like jumping into the JTWO family and learning how to work with the team so quickly?

I think it was the best way for me to learn was to just get right into it. At first I was definitely out of my comfort zone in terms of the work process and knowledge of the film industry (my training is in news production), but I felt completely at home when it came to the atmosphere and the people here, which gave me the confidence to be creative in new ways.

What types of projects are your favorite to work on? Or gives you the most fulfillment?

Without hesitation, my favorite projects are the heartfelt stories with a positive message in the end. There’s so much work that goes into creating a video, so it always makes me feel good when I know my time is going to something that will put some love back into the world.


You have to fly out to a remote country to do a project. Who’s your crew?

I’m taking the whole family. Everyone here is great at different things and all of our heads together would make a project the best it could be.

Thoughts on dogs?

Nose juice. Frito feet. Sandpaper paws. Droopy Jowls. Sploot. … Look it up.

How do you see yourself as a female director/editor in a male-dominated field?

Honestly, it’s not something I notice on a daily basis, but this is only my first year in the business. As I look toward achieving success in the industry, a male-dominated field doesn’t intimidate me in the slightest. My work speaks for itself. Also, the guys here have supported me, believed in me and empowered me from the very start, which has made me feel like I can do anything. Remember this ladies, “The man is the head, but the woman is the neck. And she can turn the head any way she wants.” – My Big Fat Greek Wedding

You were born in the [INC]ubator Project and now spearhead entire projects. What do you make of your trajectory? And where do you go from here?

The only place to go is forward.