Why Quality Content Reigns Supreme
RULING THE ONLINE REALM
The internet is a crowded playground, with everyone clamoring for a slice of the attention pie. But let’s be real, in this sea of content, only the best of the best will rise to the top. And the secret to becoming a top dog? Quality content, baby.
At JTWO films, we understand the importance of quality content and the role it plays in a crowded digital world. By utilizing the latest technology, our highly skilled team of professionals, and a commitment to delivering a premium product, JTWO films is able to create content that truly stands out. You see, quality content establishes you as a player in your field. With an endless stream of content bombarding people daily, they’ve learned to sniff out the crummy stuff. High-quality content sends a clear message: you’re an expert and you’ve got something worth their time.
But it’s not just about building credibility. Quality content also keeps people engaged and coming back for more. A well-researched, visually appealing, and thought-provoking piece will have them hooked, while subpar content will send them running for the hills. From crafting a compelling message to capturing stunning visuals, JTWO films has a proven track record of delivering content that not only engages audiences but also helps organizations achieve their marketing goals. Whether it’s a promotional video, a branded content piece, or a commercial, we know how to make you look your best.
And let’s not forget about search engines. Google and co. want to serve up the most relevant and valuable results to their users, and they know quality content when they see it. So, by putting in the effort to create quality content, you’ll not only captivate your audience, but you’ll also improve your chances of ranking higher in search results and getting more eyes on your brand.
When it comes to film production, quality is key. At Philadelphia-based company, JTWO films, we know why quality content reigns supreme better than anyone. With years of experience in video production, they understand the importance of delivering a high-quality final product that connects with audiences and achieves their clients’ goals. Whether it’s a brand film, a commercial, or a documentary, jtwo films ensures that the content they produce is not only visually stunning but also effectively communicates the message it was intended to convey.
JTWO Welcomes Executive Producer Andrea Kind
A people person through and through, Andrea believes curiosity—coupled with her ability to build and sustain relationships—is her superpower.
With 25 years of experience and meaningful connections in the world of digital product strategy, social media, branding, UX/UI, digital tech solutions, CPG and consulting—one formula has continuously paved her road to success. Remove the ego and emotion—and engage in conversation with the human behind the reputation and trust will develop. And then…magic happens.
As an Executive Producer of Project Development here at JTWO, that is exactly what Andrea does. By bringing her people first approach to the team she has been able to forge new relationships and jumpstart new projects time and time again.
WHY IS VIDEO IMPORTANT?
STANDING OUT IN THE CURRENT DIGITAL AGE
Have you ever wondered why videos seem to be everywhere these days, from social media to brand websites? Why is video so important? In today’s digital world, we’re all looking for a way to level up your game and show the competition who’s boss. It’s all about standing out and flexing those creative muscles. Video can be the key to making a lasting impression on your audience. We like to think of it like having a secret weapon in your marketing arsenal.
Attention Grabber: Videos have a magnetic effect on audiences, leaving text and images in the dust. This makes it an indispensable tool for elevating your brand and setting it apart from the competition.
Emotional Bond: Videos tug at heartstrings, forging a stronger connection between a brand and its audience. Brands that invest in video content with a creative twist will form a deeper emotional bond with their viewers.
Unrestricted Access: Videos are easy to access on a range of devices, including smartphones, laptops, and smart TVs. Additionally, they can be optimized for various social media platforms, giving your brand the opportunity to reach a wider and more diverse crowd.
Share-Worthy: Videos are highly shareable on social media, amplifying your brand’s reach and generating buzz around your products and services. A viral video can result in unparalleled exposure for your brand.
Data-Driven: Videos provide a wealth of insights into audience engagement, helping you refine your marketing strategy. With the right tools, you can track the performance of your videos, including views, shares, and conversions, to see just how well your message is resonating.
Video is the ace up your sleeve in the bustling digital world. Brands that use video to create emotional connections with their audience, measure their impact, and stand out from the social media crowd will come out on top in the competitive digital arena.
How Nonprofits Can Share Their Mission with Video
STANDING OUT IN THE CURRENT DIGITAL AGE
How nonprofits can share their mission with video is crucial to spreading an organization’s message with the world. In today’s digital age, video has become an increasingly important tool for organizations to connect with their audience and effectively communicate their message.
The benefits of using video as a communication tool are numerous. Video can help build emotional connections, create a sense of authenticity, and convey information in a more engaging and memorable way. By using video, you can bring your organization’s mission to like and help people understand the impact you are making in the world.
At JTWO, we live by the motto “The Story is Everything”. That’s exactly why video is such a powerful tool for nonprofits. By harnessing the emotional impact of video, organizations can share their stories in engaging and compelling ways, creating a deeper connection with their audience. That emotional connection is crucial for nonprofits as it can drive support and increase engagement for the cause. As a video production company, we bring this mindset to every piece of work we do, ensuring that the story is always at the forefront.
In addition to emotional impact, video also provides a platform for organizations to showcase their work and the impact they are making. By sharing success stories and the impact of their programs, organizations can demonstrate the value of their work and help people understand the difference they are making.
Another benefit of video is its ability to reach a wider audience. With the rise of social media, videos are easily sharable and can reach a large number of people quickly and efficiently. This is especially important for nonprofit organizations as they often have limited resources and need to make the most of every opportunity to reach their audience.
Finally, video can also help with search engine optimization. By incorporating multimedia content into your website, you can improve your search engine ranking and make it easier for people to find your organization online.
Video is a powerful tool for nonprofits to share their mission and the impact they are making in the world. Whether is is used to build emotional connections, showcase your work, reach a wider audience, or improve your online visibility, video is a critical component of any nonprofit organization’s marketing strategy.
In 2010, we launched The Projects That Matter Initiative as a way of using our talents to give back to the world around us. We began partnering with non-profit and social impact organizations within our local community in Philadelphia and donating our time, our equipment and most of all our hearts and minds to help them tell their stories in creative ways they never thought possible.
It wasn’t long until our new initiative surpassed even our wildest dreams. As word spread, we began collaborating with hundreds of organizations around the world and the projects and productions just kept getting bigger and bigger. Soon, we were flying around the world to places like Africa, India and Haiti. We were filming commercials in France or brand films in Scotland and educational content in seemingly every part of the United States, but we never lost sight of our original goal.
That is why to this day, even after more than a decade of projects we are committed now more than ever to give back and leave a legacy of impact.
JTWO Welcomes Intern Nikai Morales
NIKAI MORALES
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PRODUCING DREAMS
By Nikai Morales
For a very long time, I wanted to be a storyboard artist. One of my grandmothers’ was an art teacher. At the same time, the other was an author, so naturally, my desire to artistically tell stories was an amalgam of my love of them and the animated shows I watched at the time. I spent countless hours doodling, teaching myself digital illustration programs, studying frames, and watching YouTube animatics. A storyboard artist was all I wanted to be…until high school.
Going to a vocational high school, I was disciplined in video production–I mean, it was one step closer to animation than graphic design would have been (my other option). However, it wasn’t until I joined the school’s drama program that I realized I wasn’t just interested in helping portray animated stories but also enjoyed storytelling overall. It was a high school theater production with a club that was practically on life support. With every moment spent watching the people on stage from the light booth, butchering their lines, and complaining about the directing style or prop management issues, a little voice rang in the back of my head: “Well, I can do that!”

After that, it was a blur. A second-place award for a news directing competition, a short film for college applications, and a variety of small client projects later I found myself engrossed in visual storytelling while learning new skills along the way. However, when I started my first semester of college in Italy, the new setting and faces took a lot to get used to. So much so, I spent 2 and a half months before even thinking about wanting to tell another story. Right before we left, I found an old script. An 8-page, three-location, short film, almost fully fleshed out but put away for one reason or another. When I found it, I made the goal that I would shoot it before the end of next year. I had no plan, no actors, or locations but when I got to the University of Delaware I would join its only film club and pitch it to the members.
When I pitched it, the same problems cropped up. We’d need actors, a crew, equipment, one house, and a restaurant. I didn’t hesitate. I began making excel sheets of locations with contact numbers and addresses. I asked my family to shoot in the house while they were away on vacation. I posted actor listings on film.org & backstage and rented rooms to hold in-person auditions. All the skills I had learned through video production and drama club came back as naturally as riding a bike. It was my first time managing a real crew–and I ran a tight ship. Strict call times, an on-set photographer, make-up artist, and finance management. This is where I really began to understand the role of a producer. Since then I’ve produced two short films with a director, and am currently working on two more projects. Being a storyboard artist and a producer are two different paths, however they have one thing in common; how do we plan effectively so we can get this project done?

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
JTWO Welcomes Intern Isabella Medina
ISABELLA MEDINA
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TIME FLIES
By Isabella Medina
Hi!
My name is Isabella Medina. I am a Senior at Temple University, currently studying Film and Media.
From an early age, I have been drawn to the world of film, digital media, and design. Growing up in my family meant spending every weekend at the movies. We saw every film that we came across. Before the movies, we made sure to stop by Five Below to pick up some snacks. As kids, we had to hide our snacks by shoving them in our pants or under our shirts. If we did not make it to the movies, we would be at home bundled up on the couch watching a movie. Films helped my family and me connect in many ways. We introduced each other to new genres and concepts. Films allowed my siblings and me to look at things from a different perspective. Learning and understanding new things through films was a rewarding experience as a young girl.

As I got older and started to apply to colleges, I had no clue what I wanted to do. A career in the creative world seemed so far out of my reach. After some time and thinking, I decided to apply to some colleges to study biology. To me, biology seemed like a reasonable career path. However, after applying to colleges as a biology major, I did a 180. My mom, who is a creative woman, asked me two simple questions:
“What do you want most out of life?”
“What are you passionate about?”

I was not sure how to answer, but all I knew was that I wanted to be creative and travel. After taking a step back and looking in the mirror, I realized I did not want to major in biology. I wanted to share my creativity with the world and let my imagination run wild. So, I stopped applying to colleges and went on to the Community College of Philadelphia. After completing my associate degree, I applied to Temple University. I finally allowed myself to major in something I loved as a young girl. Luckily, it was an easy admission process, and I was accepted quickly. Community College allowed me to explore other career options before getting a degree in it or wasting money. If I could go back in time, I would do it all again. I have learned a lot about myself through these years and plan to continue learning.

I am always looking for new and rewarding opportunities which can help me grow and develop my career in filmmaking, digital media, and design. I am excited to start my journey as an Intern at JTWO Films.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
JTWO Welcomes Intern Sara Latta
SARA LATTA
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CAMPER TO COUNSELOR
By Sara Latta
Hi, my name is Sara Latta and I’m a Drexel 2021 graduate. There I studied photography and public relations. What brought me to JTWO was that I want to get into producing, while at Drexel I realized that I like to be more in control of the creative side of things and problem-solving rather than just being the photographer.

These past two years after graduating I’ve been trying to figure out what my next steps are going to be. This is how I found myself these past two summers at my childhood summer camp. There is nothing like being stuck in the Catskill mountains for 4 months. Camp has always been somewhere where I could be myself, it’s a judgment-free zone for the campers and counselors too. So two summers barely any wifi, screaming kids, the hot sun, and surprisingly my film camera. What does a person do? Well for one of our off days we watched Love Island (UK) but we also talked about life, went on hikes and explored. I discovered that there is nothing like being a kid, the world is so grand and new to them that the possibilities are endless. It made me reflect on how my imagination as a kid was so big. I remember at one point I thought I was going to be an Olympic track star (I just started running that year).
There is nothing like a little kid’s imagination and fearlessness. Getting back that kind of creativity has been a struggle. I used that side of my brain for 4 years and it started to feel weak. It was nice to ask the kids questions and pick their brains to see where it goes. They inspired me every day whether it was finally passing the swim test or simply making a new friend. They taught me to not be afraid of new things and that you should always try something out at least once to make sure you like it or not. They also taught me that sometimes it’s nice to see the world in rose-colored glasses. I want to bring the energy into my work, this internship, and my life.

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
JOE ROBERTO GRADUTES [INC]UBATOR PROJECT
"THE ANGELS"
Director: Joe Roberto
The Angels is a short documentary following Kaitlyn Darrow and her mother Elissa Darrow and their charity The Angels Community Outreach. After surviving domestic abuse and a house fire, the two decided to create a charity to aid others in similar situations.
GO DEEPER
When I learned about the incubator project I felt overwhelmed by the options, logistics, and deadlines. In the beginning of this internship I felt anxious even thinking about my project and I struggled with coming up with a unique idea. It was only after talking to my fellow interns and internship supervisors that I began to feel that this project was attainable for me. I was still without an idea until one of my supervisors suggested that I work with a local charity. As soon as he said those words the idea clicked in my head. I decided I wanted to do a documentary on Angels Community Outreach. I had donated to them in the past and they seemed like a great local charity to work with. When I began doing my research on the charity I discovered the story behind the founders. Learning that the Darrows were survivors of domestic abuse and house fire, and yet decided to start their own charity led me to realize how impactful their story was and how important it was to tell it.
When I pitched it to Justin, I pitched it as a regular sit down interview with B’roll of the charity’s space and inventory. Justin pushed me to get more stylistic with this documentary. He recommended shooting the B’roll in slow motion (which was certainly the right decision). With these notes and approval from JTWO I began to plan for my shoot and where my first challenge showed up: scheduling. Getting in contact and arranging the shoot with Angels was difficult. My goal was to shoot before Thanksgiving but I wasn’t able just due to how busy the charity was as well as the hectic shooting schedules for my fellow interns’ projects. But eventually I was able to arrange a day to film the charity.
When I began editing I found that the hardest part was deciding which soundbites to use and how to tie them together. That’s where the slow motion shots really shined. I utilized the slow motion shots with the emotional music as a transition between different questions. This effect I think really tied my project together.
By the end of this incubator project, I felt really confident and proud of what I was able to produce. This whole experience really taught me how to work with others and how to push myself further than I think I can go. Wherever I end up after this, I am confident that I will be able to handle it and make some pretty great things.
MEET THE DIRECTOR
I’m Joe, a recent graduate from Immaculata University with a degree in Interactive Digital Media and a minor in Film studies. I have a passion for video production and screenwriting. I am always working on developing my skills.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
IZAIQ JEANTY GRADUATES [INC]UBATOR PROJECT
"Showtime Sneaker Boutique"
Director: Izaiq Jeanty
A short ad created for Showtime Sneaker Boutique located in the Fashion District in Philadelphia.
GO DEEPER
Starting this internship I honestly knew I had a passion for production and entertainment but honestly never really had any experience, especially anything hands on. While being here I feel as though I have learned what I’m good at and also things I needed to work on to be better and thrive within the industry. After two months I would definitely say I gained a ton of useful knowledge and experience within the field of production. Being from New Jersey traveling to this internship within the city everyday was a brand new experience for me. From the city atmosphere to the environment within the internship this has surely been a fresh new dope experience for me.
Looking back at it now there’s a couple things I realized I could have done differently. One thing I noticed within this field once you get to post production you realize how important filming in production is. Once you get to post production there is only so much you can do to make sure all your visuals and the color within the video are in order, which is why I wish I spent more time catching as many shots as I can while making sure each frame is appropiate. Doing so could have made post production more easier for me, I found myself not being pleased with shots in a few projects across the semester of this internship which could have been avoided within production.
Working within this environment made me so much more comfortable with the decision I made to pursue the field of production. Working together with different people to make entertainment and content shows you how others view the world and adapt their imagination to it. I believe interning here at Jtwo was the perfect bootcamp of production I needed to get my feet wet and comfortable. From the Intern Basement to the Green room this internship has definitely been very memorable for me. I will not forget the things I learned and the people I have met here.
MEET THE DIRECTOR
I’m Izaiq, a Ratio TV and Film major at Rowan University. I am focused on learning as much as I can within the production of film and media.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.
MARK MILANO GRADUATES [INC]UBATOR PROJECT
"Startup Standup"
Director: Mark Milano
Startup Standup is a short documentary that looks to examine standup comedy as an art form and the reasons some dedicate their lives to pursuing it.
GO DEEPER
My incubator project is something I thought long and hard about. I wanted to document something that I truly cared about and for me it’s stand-up comedy. It’s something that connects the world, but the question that I wanted to answer was “Why do people do it, and how do they get started?”
It was awesome being able to talk to someone like Chip Chantry who has so much experience in the comedy industry. His insight really helped pull the film together and opened the door to explore so much more with our 2nd interviewee Sam Silverman. I really appreciated Sam’s openness and contribution to the film!
In terms of crafting the project, my pitch took many different turns. I think in many ways that is what I enjoyed so much about this project and documentary filmmaking as a whole. You never know what is going to happen while working through the process, but you have to keep going and continue to tell the stories that need to be heard.
The Incubator Project was a truly amazing experience. It was certainly a challenge, but I feel it was great preparation for what its like working in this industry. Learning the proper editing workflow and post production aspect is what I found to be the best aspect for my future projects and career. Very thankful for the experience!
MEET THE DIRECTOR
I’m Mark, a student at Temple University for Film and Media Arts. I am passionate about creating films that tell great stories and move people.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.