JTWO partners with LISC Chicago & Walmart for latest Hoops in the Hood production
PROJECT DETAILS
JTWO partners with LISC Chicago & Walmart Foundation for latest Hoops in the Hood production
Philadelphia-based video production company JTWO is proud to partner with LISC Chicago and the Walmart Foundation for their latest project under the Projects That Matter Initiative. This year, the Hoops in the Hood city-wide tournament was able to resume in-person games after a year-long pause due to the COVID-19 pandemic.
JTWO was tasked with profiling two players, Apple Guerrero and Devin Feliciano, who play for the Pilsen neighborhood. The brand video showcases the unique stories of these two players and how the Hoops in the Hood program has given them a safe space to play basketball and has helped them excel both on and off the court.
As a continuation of JTWO’s partnership with LISC Chicago and State Farm on their 13th Annual Hoops in the Hood City Wide Tournament, this project highlights the positive impact the program has on 17 Chicago communities each year. Over the past 13 years, Hoops in the Hood has provided a safe environment for thousands of Chicago kids to play organized basketball games and build positive relationships with peers and adults.
Check out the brand overview video JTWO created for Hoops in the Hood here to gain insight into how this program is making a difference in the lives of young people in Chicago. With their mission to highlight important social and cultural initiatives, JTWO is committed to telling stories that matter and making a positive impact in communities through their work.
BEHIND THE SCENES
Jtwo collaborates with agency BRG Communications
PROJECT DETAILS
BRG Communications out of Alexandria Virginia came to us about producing a couple of projects for the American Cleaning Institute (ACI). The first one we produced is a national PSA for TV. This was created for ACI’s new campaign titled, “Cleaning is Caring” to communicate the value of cleaning in today’s society as a way to protect one another from the spread of illness and encourage consumers to maintain proper cleaning behaviors adopted during the pandemic. We worked hand in hand with BRG Communications to make sure the project brought the awareness that ACI was looking for to spread the new campaign across the US.
The Second project entailed our animation team creating a whiteboard animation for ACI’s “Packets Up!” initiative. This animation was driven by the theme of bringing awareness on liquid laundry packet safety not only to adults but for young kids as well. It is a light-hearted animation detailing that proper storage and use of all cleaning products is a daily practice that can help prevent accidents in the home.
Cleaning is Caring
Client: BRG Communications
We partnered up with BRG Communications to produce a PSA for American Cleaning Insitute.
Liquid Laundry Packets: Simple, Sustainable, Safe
Client: BRG Communications
We partnered with Virginia based agency BRG Communications to create a whiteboard animation for the American Cleaning Institute (ACI) Packets Up Initiative. We were tasked with creating a light-hearted informational 2D animation detailing that proper storage and use of all cleaning products is a daily practice that can help prevent accidents in the home.
Jtwo creates animation for Gasalia
PROJECT DETAILS
We were tasked by Boiron USA’s branding department to create a series of animations for their product, Gasalia, the Homeopathic medicine that is made with plant-based active ingredients that relieve bloating, pressure, discomfort, and pain associated with gas. Boiron is the World Leader in Homeopathic Medicine and the largest manufacturer of homeopathic products in the world. The art style for these animations called for our team to have some fun with the concept while driving the products purpose. The entire spot was completed remotely in post production.
GASALIA
Client: Boiron USA
Our team partnered up with Boiron USA to create the animations for their social media commercials for Gasalia, a homeopathic medicine that is made with plant-based active ingredients that relieve bloating, pressure, discomfort, and pain associated with gas.