projects that matter

Giving Back Through Projects That Matter

Happy Giving Tuesday

When the concept of the Projects That Matter Initiative (PTM) sprouted in 2009, we knew it could create positive change. Unbeknownst to us, the coming years would bring unprecedented inspiration fueled by the energy and passion from the incredible people we meet. Their infectious kindness, optimism, and warmth is powerful. This kind of altruism is integral for the betterment of our world. We deeply admire the individuals, families, nonprofits, and organizations we have been fortunate enough to work with. As we continue this journey, we strive to give all that we can.

The PTM Initiative provides professional digital media services to Non-Profits at a discounted rate. We feel giving back is essential in cultivating stable and productive communities. PTM is our driving force to live out that mission.  Through visual storytelling, we capture the stories of our clients so others can vicariously step into the shoes of another. As Mr. Rogers once said, “There isn’t anyone you couldn’t learn to love once you’ve heard their story.” The people we have worked with make compelling impacts within their communities. Telling their story through PTM is our way to give back.

Recently, PTM has had the opportunity to collaborate with both new and old clients, who’s companies have each had a tremendous impact on their communities. Here are their stories. 

projects that matter

Laureus + Lost Boyz

After serving a short term in prison, Lavonte Stewart decided to use baseball and softball as an approach to support the youth of Chicago’s South Shore community. The implemented programs within Lost Boyz has encouraged youth to engage in the community instead of turning to detrimental patterns. Serving 144 youth in 2018, Lost Boyz gives back by improving the lives of not only the youth, but their families and communities. We wanted to tell their story because of the dedication and kindness that Stewart and the Lost Boyz community exudes. The impressive effort put forth to help the youth community epitomizes the PTM mission.



The Foundation for Advancing Alcohol Responsibility (FAAR) aims to eliminate impaired driving by starting a conversation. Through avenues like celebrity campaigns, countrywide statistics, and online resolutions, FAAR informs and encourages individuals to exemplify responsibility. offers ample information, including comprehensive solutions and resources, to facilitate a healthy and safe community. Through PTM, we show how much FAAR cares about fulfilling their mission. They are committed in what they believe and are unwavering in helping others make better choices. With passion, they give back by fighting back against impaired driving and consequently saving lives.


Mission First Housing Group

Mission First Housing Groups’ mission is to develop and manage affordable, safe, and sustainable homes for people in need with a focus on the vulnerable. They ensure our residents have access to resources to help them live independently. Every year we collaborate with Mission First Housing Group to document and share the story of one of the amazing individuals they offer aid to throughout the year. PTM collaborated with this organization so others could discover the benevolence of Mission First. Not only is this organization combating homelessness, they are unifying people. The work that this organization does effectively improves the lives of so many and we are grateful to be a part of their mission.


Fred’s Footsteps 

Fred’s Footsteps is a Philadelphia based non-profit organization that provides direct financial assistance to otherwise financially stable families facing a child’s hospitalization. They provide a funding bridge to working families for a period of one year to help them adjust to their child’s changing needs.We have worked with Fred’s Footsteps through PTM for three years now, but their dedication and commitment to relieving the worries of others never ceases to amaze us.


We are awe-inspired by the people within these organizations that are dedicated to positive change. The impact caused by these individuals is invaluable to the health and growth of the people and places we care about. At the Projects That Matter Initiative, we are whole-hearted in bringing inspiring stories to others. This to us, is giving back. 

If you would like to learn more about our Projects That Matter Initiative and how we can help your organization tell their story, please contact us today or click on the “Learn More” button below.

This project was made possible through our Projects That Matter Initiative.  The Projects That Matter Initiative is a Philadelphia based video production program with the mission of  providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.

incubator project

JTWO's Incubator Project Brings you "In Coexistence"

In Coexistence

by Elle Chernaskey

Well, it’s finally uploaded. After many weeks of trial and error, my intern project has come to an end. Although there have been some very stressful moments, I am so grateful for all that I learned.

Some key lessons that I’m taking away from this project: really focus in pre-production to avoid being totally flustered on the day of the shoot, be cognizant of background noise that could may just ruin most of your audio (wind ugh), don’t forget to turn the mic back on (worse than the windy audio), if you suck at post-production like me — become friends with Youtube videos – they are so helpful, kill your darlings (big thanks to Ian) sometimes you just have to get rid of some stuff your clinging to, and most importantly make sure there is a story. I still feel like I did not capture a sufficient story but it was my first film from start to finish and I’m happy with where I started.

Elle Photo 1

I feel good about most of my shots and I think I know where the subpar ones need improvement.  Shooting was the most exciting part of this project. I woke up at 6 am the day of, got my coffee, and studied my storyboard. I felt like a lot of what I visualized came to life which is a great feeling.

Elle Photo 3

Learning more about Premiere was a great experience. I feel like I now have a solid baseline knowledge of the application and can continue to learn with skills that I didn’t have before. Thanks to Maria Cantu for always answering my questions even when you were busy — you’re the coolest.

Audio was the most difficult part of the project. In some of the early morning recordings there’s a lawn mower that I didn’t even notice because I was so focused on the shots. Luckily, I was able to include other audio that surprisingly worked. I had to come back another day to record audio. I recorded in a rush (the subject needed to get to a surprise party — another lesson for me — plan ahead better) and it came out pretty poorly. I also had to use someone else’s computer since my hard drive had recently crashed. In the end, I made some adjustments to the audio that made it workable. I definitely could have spent more time fleshing out the script but time was dwindling. I got lucky with some things that I was underprepared for.

This internship so far has been wonderful. Now, I am ready to improve on my shortcomings, learn as much as I can about gear and applications, and hopefully get on set more. I am so excited for my next film and to incorporate the knowledge I have gained. Thanks to everyone at JTWO for the support!

This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.

Learn More

penn relays

JTWO Set to Produce 125 Years of Penn Relays Documentary

penn relays

In 2019 our team is partnering with the University of Pennsylvania to produce a feature length documentary celebrating 125 years of Penn Relays, the longest uninterrupted collegiate track and field event in the history of sport. At the start of Penn Relays in 1895, the audience has grown from a mere 5,000 speculators to over 113,000, residing as the most watched meet in the world, aside from the Olympics and World Championship.

As the first invitational track meet to welcome all races and schools, the Penn Relays have played a monumental role in both the culture of Philadelphia and the entire country by requiring acceptance for all athletes, and encouraging institutions to reevaluate the way they handle racism. As Philadelphia natives, our team is beyond grateful for the opportunity to commemorate a world renowned event that changed the history of our beloved city.

 “As I look back now, I realize that the Relays we thus created made track training and competition not only more enjoyable but more significant as well.  Now four runners join for a common purpose: team victory. Individual effort is still present but it is individual effort within and for the team.  If the team wins, each runner wins; if the team loses, each runner loses.  This is a great idea, the very essence of our American democracy, especially since this idea always ends in action, not in mere words. This is, I believe, the great value of relay running.”

Frank Ellis, Creator of Penn Relays

one club for creativity

JTWO Wins Battle of the Agency Bands

This year our team took home the GOLD-en guitar, by placing FIRST in the 2018 Battle of the Agency Bands, hosted by our dear friends and partners the One Club Philly.

The band was led by JTWO – Chicago’s Executive Producer Conor Hare , who kicked off the show with his own solo rendition of the 2000s bop “Hit Me Baby One More Time”. Bandmates Steven, Elliot, Twon, and Liam later joined him onstage to perform some of the greatest rock hits, including classics by The Doors and Lynyrd Skynyrd.

They’re excited to hit the stage next year and would like to warn everyone that they fully plan on taking home 1st place again!