A Year in Review
To describe 2018 as a big year for us would be an understatement. Coming up on our ten year anniversary, we capped off a whirlwind 2018 campaign by launching a bevy of new projects, expanding to Chicago with a new studio, forming additional partnerships and growing our team with new staff members.
In the past year alone, we have produced national commercials, short documentaries, brand films and directed projects in Philadelphia, Chicago, New York, Houston, Orlando, LA and Washington, D.C., with clients ranging from the Cleveland Cavaliers, Jack Daniels, Bacardi, Johnson & Johnson, Major League Soccer, Independence Blue Cross and DC Comics– along with the Philadelphia Eagles, the Philadelphia Flyers, the Philadelphia Union, Victus Sports, UPenn, Comcast NBCUniversal and Visit Philadelphia.
This is Lou
Early this year, our team was tasked with the concept and creation of the show open for the 2018 LOUIX Awards, an advertising award show that celebrates the outstanding work of Philadelphia’s most creative visual artists, producers, directors, and abstract thinkers. We had seen other show opens before, and being the overachievers that we are, wanted to make sure we created something mind-bendingly different, with a hint of crazy and hailing from somewhere left of left-field.
Janssen Immunology
We continued to work side by side with Janssen Immunology and their agency Evoke by creating another entry for the Janssen Storyteller Series. For this project, we told the story of Shawn and Marisa, two different people with two different stories who are united in their mission to transform the lives of people living with Lupus, together.
Victus Grit Series
We worked with Victus in redefining their brand and launching their first-ever product category, The Victus Grit Series. Our team took home a plethora of awards for this, including four LOUIX Awards for Branding, Product Design, Fashion Design, and Brochure Design, two Addy awards, a Gold Addy for Sales Presentation catalog and a Silver for Publication Design & Magazine Design, and the 2018 MarCom Gold Award in Print Media & Publication.
The Philadelphia Flyers
We worked together with the Philadelphia Flyers marketing team to produce an emotional, hard-hitting spot that told the story of the Flyers tumultuous season through specific moments throughout the year, which ultimately culminated in a trip to the postseason. The video screened on TV and across all Flyers social media outlets garnering over 200k views in less than 48 hours.
Projects That Matter Initiative
Our Projects That Matter Initiative, which focuses on collaborating with social impact organizations, also continued to expand with new projects and national campaigns for Responsibility.org, Fred’s Footsteps, Laureus USA, Bringing Hope Home, Holiday Heroes, and the Lost Boyz Inc.
Lost Boyz
We partnered with Laureus USA to produce a mini-documentary about Chicago’s Lost Boyz Inc., a non-profit organization committed to decreasing violence and improving the social and emotional conditions of the youth in Chicago’s South Shore community through baseball and softball. Our short film debuted at Laureus USA’s Sport for Good Fashion Show fundraiser during New York Fashion Week, where star athletes helped raise $350,000 for disadvantaged youth across the U.S.
JTWO | Chicago
Our Chicago studio, dubbed JTWO | Chicago, has also hit the ground running with both commercial and documentary work as well as agency collaborations set to launch early next year.
Conor Hare, Executive Producer
Launching JTWO Chicago has been an incredible journey. After 10 years in Philadelphia, it feels surreal to finally be expanding our services to the Midwest and seeing the partnerships we’ve formed in these short 6 months already taking off. From collaborating with both national and Chicago based non-profits to partnering up with local agencies, I couldn’t have asked for a better end to the year. In 2019 we look to only grow larger, stronger, and better.
