JTWO Works With Visit Philadelphia
Visit Philly is known for their tireless efforts to display both hidden and not so hidden gems around the City of Philadelphia. In an effort to showcase the city’s food & family atmosphere, we worked closely with Visit Philly to bring the City of Brotherly Love & City of Foodie Love video series to life. Scenes in the videos were captured during two days of filming at several well known Philadelphia locations such as the Rocky Statue, Elfreth’s Alley, Tredici & Capogiro among others. Watch both projects below.
JTWO Welcome Intern Ian Schobel
Perspectives
Ian Schobel
We’re pretty similar, you and I. We’re just people.
Confined to deteriorating bodies, we each put our pants on in the morning and walk the Earth searching for affirmation that we matter, striving for happiness or success, maybe something in between, in whatever form that may be.
Where we differ is in our perspectives.
Raised by an elementary school teacher and a writer, I was (and still am) a a kid of quiet confidence, intent on exploring my curiosities. I would read everything in sight, soaking up the words like they were life support. I doodled incessantly, on any surface, and writing became an alternative mode of thinking and comprehension, an outlet for the congealed build-up of information bouncing around my head. I wasn’t aware at the time, but I was heading towards a “creative” career. And, man, it’s incredibly validating to know the guys at JTwo recognize the potential I now see in myself.
I declared myself a Media Studies and Production (MSP) major during my sophomore year at Temple University because I saw, on a basic level, the power of media; how the daily onslaught of advertisements, television shows, books, movies and news articles we consume informs our world views. I wasn’t content in being a passive consumer; I wanted to contribute to the production of content, entertaining, informing, and learning in the process.
Within the MSP program, there are four “tracks:” emergent media, media analysis, media business and entrepreneurship, and media production. I chose the production track, but then faced another decision: audio or video. I tentatively decided on video, not wanting to box myself into anything. I needn’t have worried, though. It quickly became clear that sound and visuals exist in a complementary relationship, and I seized the opportunity to study both.
Quanto sei bella Roma
Quanto sei bella Roma a prima sera…
Ah, the memories… those sweet notes drifted through Rome, Italy, where I studied abroad for a semester in 2016. I threw myself into Italian and European culture, traveling as far East as Sofia, Bulgaria. But, as you can imagine, it wasn’t enough to just live my adventure, especially given the culture shock I was trying to manage. I needed a way to synthesize everything I was experiencing, so right off the bat, I starting filming my surroundings with my iPhone. By the end of the semester, I had enough footage to put together a 20 minute documentary, accompanied by narration recalling the tumultuous story of my semester abroad:
In this moment, the early afternoon of my first official day in the JTwo office, I see this 12-week internship pushing me even further than I’ve pushed myself, a catalyst in expanding my skills as a writer, an editor, and sound-designer. I intend to get my feet wet with every aspect of production, though, because they’re all pieces of the same puzzle. And who knows? Maybe my calling is elsewhere. The only thing I’m certain of is that I’m ready to get to work and give JTwo everything I’ve got.
Sweat-boy out.
JTWO's DLYGAF Project is Featured in Philly AD News
We are proud to announce that our DLYGAF project has been featured in Philly AD News. Read the entire write up below.
Shaq and JTWO want you to Drive Like You Give a F*#K!
“Philly based film production company, JTWO Films recently partnered with NBA Legend Shaquille O’Neal and Responsibility.org to produce a national safe driving campaign reminding drivers to Drive Like You Give A F*#K!
The new campaign, JTWO’s tenth project with O’Neal, features a series of public service announcements and social media ads unlike anything you’ve ever scene before targeting young adults in an attempt to get them to think twice about driving impaired. Drive Like You Give A F*#K follows the story of the fictional Responsible Driving Enforcement Agency’s Chief O’Neil and Officer Vasquez as they review the case files of several impaired driving offenders. Each offender has their own backstory representing one of the four big “D’s” of Impaired Driving – Drunk, Drugged, Distracted and Drowsy – via the offender’s characterizations. A Drunk hard partying Sailor, a Drugged prescription pill popping Grandma, a Drowsy overworked Clown and an average looking Distracted John Smith all of which provide comedic relief throughout.
The spots Directed by JTWO’s Justin Jarrett and Produced by JTWO’s Travis Capacete and Jelani Thomas were produced completely in-house by JTWO from concept through post-production and filmed on their RED Weapon 8k Helium Cinema Camera over the course of several shoots in Philadelphia, Washington, DC and Atlanta.
JTWO has worked with several national non-profit organizations around the country via their Projects That Matter Initiative. The Initiative, which was launched seven years ago with the mission of providing creative content production services to Non-Profits at affordable costs has been incredibly successful with JTWO filming documentaries and brand films in Haiti, Kenya, India and seemingly every part of the U.S. They have worked with everyone from Olympic Gold Medalist Simone Biles, the YMCA, Walmart and The United Nations to local charitable organizations such as the Eagles Charitable Foundation, Bringing Hope Home and The Franklin Institute.”
Happy Holidays from JTWO
ONE INCREDIBLE YEAR
2017
It’s been one incredible year! From winning awards to launching national campaigns that actually make a difference to expanding our family and simply creating darn good work. As a young production company (7 years in the books but who’s counting?) we couldn’t have asked for a better year, but we understand that with each project and each new collaborator comes a new set of challenges. That’s why we believe that if we continue to dedicate ourselves to constantly improving and testing and failing and creating, but always remembering that at the end of the day the story comes first, our best work will always be ahead of us.
However, it’s because of our collaborators and partners that continue to trust us as the torch bearer of their stories that we are able to succeed year after year. That’s why, we simply wanted to say from the bottom of our hearts, thank you for continuing to believe in us.
In the past year alone, we have produced national commercials, short documentaries, brand films and directed projects with NBA Hall of Famer Shaquille O’Neal, Olympic Gold Medalist Simone Biles and worked with clients such as Bacardi, ESPN, Comcast, NFL Films, Johnson & Johnson, GSK, Men’s Health, IBX, Walmart and more. We launched The JTWO [Inc]ubator Project, one of the premiere Internship Programs in the city of Philadelphia as well as expanded our Projects That Matter Initiative that works directly with both national and international non-profit organizations such as the United Nations, Responsibility.org and the YMCA to bring their stories to life. We have also partnered with The Art Directors Club of Philadelphia as their media partner to continue to expand our creative reach. To us, this is just the beginning.
THANK YOU
TO ALL OF OUR COLLABORATORS THIS YEAR
JTWO's Drive Like You Give a #&%! Project is Featured on CNN.COM
December 5, 2017 – CNN is featuring a behind the scenes look at our DLYGAF shoot with Shaquille O’Neal. The video displays several clips from the DLYGAF spots as well as a short interview with Shaq where he discusses his excitement on being a part of the project. Click the button below to check out the entire video.
JTwo Films at C.F. Martin Guitar with Boston University
Through a partnership with Boston University, our team recently had opportunity to film at the historic Martin Guitar museum in Nazareth PA. In the interview, C.F. Martin. & Co. CEO Chris Martin discussed the benefits of the Outward Bound program for team building and leadership development. Mr. Martin, a Boston University graduate shared his thoughts on the importance of the program along with his intent of a continued commitment to the program.
C.F. Martin & Co. has been creating the finest instruments in the world for over 180 years. It continues to innovate, introducing techniques and features that have become industry standards.
JTwo named one of Top Video Production Companies in Philadelphia by Up City
JTwo.tv has been selected for inclusion in Up City’s marketplace of Top Video Production Companies in Philadelphia!
“Our team assessed agencies across the country, and we’ve determined JTwo.tv to be one of the most reputable, and commendable partners providing digital marketing services for small and medium sized business. Congratulations!” – Up City Team
View our profile here: http://upcity.com/local-market
JTWO Wants you to Drive Like You Give a #&%!
Drive Like You Give a #&%! is a cross-platform campaign two years in the making! Our team partnered with Responsibility.org and Shaquille O’Neal to create a series of videos to encourage you to Drive Like You Give a #&%! and think about those you share the road with every time you get behind the wheel.
We produced four main spots each ranging from 2:00 – 3:00 and over 30 spots for social media. Still photography was also captured throughout for campaign usage on everything from social media, websites, billboards and car wraps.
Check out the entire campaign below.
Travis Capacete Joins ADCP Board of Directors
Our Principal Business Director, Travis Capacete has recently been added to the board of the Art Directors Club of Philadelphia as Film Chair. He will be working side by side to produce content with their leadership team.
Travis may be the Co-Founder and Principal Business Director at Jtwo Films, an award-winning production company in Philadelphia, but don’t call him a suit – no, really…don’t, he may cut you. With Larry David as a role model and Uncle Dwayne “The Rock” Johnson as his spirit guide, a typical day in the life for Travis consists of: happy hour at the local dog park with his sidekick, Ken Griffey, Jr., signing up for an 8K but going to brunch instead, a fight with a Taxi driver, Uber driver, Lyft driver or really just any driver, finished off with a glass of “Tylenol” (aka, whiskey, 1 large cube) with a DQP with chee (McDonald’s style). As a Producer and Editor, Travis has worked at both NFL Films and Alchemy X before starting his own shop at Jtwo (but let’s be real, he really just wanted a place to host fantasy football drafts). As the newest member to join the ADCP Team, Travis is already making noise. He has held numerous protests in support of hazing the next member to join the team following his induction.
ADCP connects students with mentors, Ad nerds with nerd buddies and CD’s with creatives. They “host panels” (They throw parties.) Where dead work comes alive and digital marketers pretend to be musicians. Because they have no individual ego. They’re here for the greater good of generating really great work in Philadelphia. As long as creativity exists, so will ADCP.
Fred's Footsteps Superheroes
We have once again partnered with Fred’s Footsteps to showcase the extraordinary courage of several young men and women. While some of you may have costumed Superheroes today for Halloween, we are excited for you to meet some of the real Fred’s Footsteps Superheroes that we were lucky enough to share a shoot day with.
Fred’s Footsteps believe’s that everyone has the power to do extraordinary things to improve the lives of others. Because you care, they are able to transform lives. Join them in their quest and become a Fred’s Footsteps hero too! Give today and earn your superhero status: https://interland3.donorperfect.net/weblink/weblink.aspx…
This project was made possible through our Projects That Matter Initiative. The Projects That Matter Initiative is a Philadelphia based video production program with the mission of providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.